Featuring: Leo Barrit (FLYR), Maarten Edelman (dailypoint), Thomas Niens (Adyen), Li Hawkins (Insight Out)

Maximizing asset value today requires operators to move beyond traditional efficiency models. Technology, centralized data, and AI-driven systems are becoming essential to improving revenue performance, guest loyalty, and bottom-line returns. At FHS World 2025, leaders from FLYR, dailypoint, Adyen, and Insight Out outlined the digital levers that directly impact owner outcomes.

AI-driven revenue management boosts performance

Leo Barrit shared how AI-based pricing and forecasting systems enable continuous price updates, more accurate demand prediction, and stronger revenue capture.
A hotel group using AI achieved:

• 9 percent increase in RevPAR
  
  

• 4 percent increase in GOP margin
  within 90 days, highlighting how intelligent pricing can immediately enhance asset value.
  
  

Seamless, unified payments improve conversion and cash flow

Thomas Niens emphasized that payment friction is often overlooked but costly. Integrating payment platforms with PMS, CRS, and other systems improves conversion, accelerates reconciliation, and strengthens cash flow.

Centralized guest data drives loyalty and revenue

Maarten Edelman highlighted the power of CDPs in consolidating guest information into a single, actionable profile. This allows for more effective personalization and loyalty-building, driving measurable results:

• 27 percent increase in ancillary revenue
  
  

• 7 percent growth in direct bookings
  
  

Key Takeaways

1. AI-driven pricing is a direct asset value driver
Frequent price updates and accurate forecasts generate meaningful revenue improvements.

2. Integrated payment systems reduce friction
Unified payments boost conversion and improve overall financial performance.

3. CDPs unlock a smarter, more profitable guest journey
Personalization and loyalty-building translate into measurable returns for owners.

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