Visit Group, a distinguished provider of hospitality and travel technology solutions, has entered a strategic partnership with Atomize, a global leader in hotel revenue management software. This collaboration marks a pivotal step towards introducing an advanced AI-driven technology platform tailored specifically for the global travel and hospitality sectors.

With over three decades of combined expertise in travel and hospitality technology, Visit Group and Atomize are strategically positioned to meet the evolving demands of the industry. The partnership integrates Visit Group's extensive e-commerce, packaging, and distribution solutions with Atomize's cutting-edge revenue optimization platform, which includes real-time price automation and demand forecasting capabilities.

A significant milestone of this collaboration is the initial implementation with ESS Group, a leading Nordic hotel group. This initiative underscores the transformative potential of both platforms in enhancing operational efficiencies, guest experiences, and overall profitability across various sectors within the hospitality industry.

"We are excited to embark on this strategic journey with Visit Group. This partnership is not merely about enhancing operational efficiencies; it's about redefining guest experiences and setting new benchmarks in revenue management through AI-driven solutions. Together, we are committed to empowering the global hospitality and tourism sectors to exceed their potential in a dynamic market landscape," stated Alexander Edström, CEO of Atomize.

The alliance aims to establish a unified digital ecosystem covering all aspects of digital travel services, ranging from personalized booking systems to post-departure customer engagement. With a combined workforce of 250 dedicated employees serving 3,000 hotels and travel operators worldwide, Visit Group and Atomize are well-equipped to support the ambitious goals of today's travel service providers.

"We are thrilled to collaborate with Atomize to unveil a highly anticipated solution for the broader travel industry. Leveraging Atomize's extensive AI expertise, our partnership is not just about meeting current needs but is a forward-looking endeavor poised to anticipate and shape the future of the travel sector. Together, our combined expertise and resources are set to revolutionize what hotel and travel operators can achieve, with ESS Group pioneering as the first to experience the benefits of this strategic partnership," remarked James Dixon, CEO of Visit Group.

This strategic alliance promises to redefine industry standards of innovation, efficiency, and profitability, ushering in a future where cutting-edge technology seamlessly enhances customer experiences.

About Visit Group


Founded by Magnus Emilson in Gothenburg in 1999, Visit Group is a leading hospitality SaaS company in Northern Europe. With 200 employees across seven countries and serving 2,500 customers in 25 countries, Visit Group optimizes sales, dynamic packaging, distribution, and operational efficiency through its collaborative commerce platform. Visit Group is supported by PSG Equity, a premier growth equity firm specializing in software and technology-enabled services. For more information about Visit Group, visit visitgroup.com.

About Atomize


Atomize is a Swedish company headquartered in Gothenburg, specializing in cutting-edge hotel revenue management software. With a global presence spanning over 50 countries and 5 continents, Atomize's cloud-based RMS platform utilizes real-time market data, competition analysis, and demand forecasting to optimize pricing and enhance revenue and operational efficiency for hotels of various sizes. Focused on innovation and data-driven decision-making, Atomize RMS is at the forefront of shaping the future of revenue management in the hospitality industry. For more information about Atomize, visit atomize.com.