Again, in the first two months of the year, the region shows extraordinary meetings and events growth. To help hospitality companies navigate this increasingly competitive environment, the Knowland regional update explains the MICE landscape and shows hoteliers where and how to focus their new business acquisition efforts.
Rapid growth and competition in the Middle East hospitality sector requires robust data tools to increase productivity and better understand buyer behavior. Knowland is here to help hoteliers lean into these trends with account-based sales intelligence that boosts productivity and maximizes total account revenue.
Key Revelations for Q1 2024
Market Segment Distribution
The corporate segment continues to dominate MICE activity increasing to 77.6% of event activity in January/February 2024.
Top Industries
Consulting, Travel and Training/Education are the top MICE industries so far this year, each showing growth over the same period last year.
Biggest Changes
The Entertainment/Media segment improved substantially this year moving from a rank of #24 to #10, while Marketing & Advertising dropped from a rank of #10 to #14.
Most Improved
Sport Entertainment and Entertainment Media were the most improved industry segments over the same period in 2023, showing 318.6% and 306.5% increases in event volume, respectively.
Click here to download a free copy of the full Meetings Industry Update: Middle East Q1 2024.
