The Arabian Travel Market (ATM) stands tall as a premier event for the travel and tourism industry. In the wake of this significant event, ExploreTECH had the opportunity to interview Ahmet Incikli, founder of Hosdu, the new e-learning platform for the hospitality industry.
In this article, we delve into their first-time experience at ATM, their recent partnership with ExploreTECH, and their optimistic plans for the future.
Was this your first time attending the Arabian Travel Market (ATM)?
Yes, this marked our inaugural participation in ATM. As a business, we acknowledge the value of attending industry events to gain exposure and establish connections.
What was the main objective behind your attendance at ATM?
Our primary goal in attending ATM was to generate leads and foster networking opportunities with potential partners. We understood the significance of building strong alliances and believed that this event presented an ideal platform for expanding our business.
What challenges did you face when trying to raise awareness at a large-scale event like ATM?
One of the major challenges we encountered was identifying the right individuals to engage with amidst the multitude of attendees and exhibitors. Targeting the most relevant stakeholders who could benefit from our services proved to be a daunting task.
What influenced your decision to partner with ExploreTECH recently?
Our decision to partner with ExploreTECH was largely influenced by our participation in ATM. Being a foreign company, we recognized the importance of collaborating with local partners possessing established networks and regional expertise.
How did ExploreTECH support you in achieving your goals, and what were the outcomes?
The team at ExploreTECH offered invaluable support throughout the event. They introduced us to key industry players and facilitated meaningful conversations that resulted in at least three promising leads with potential for future sales.
What does the future hold for Hosdu, and do you plan on attending ATM again?
Moving forward, we plan to expand our presence in Dubai and the wider region. Given Dubai's reputation as a hub for world-class hospitality, we intend to continue attending events like ATM to strengthen relationships with partners and customers.
Hosdu's debut at the Arabian Travel Market was undoubtedly a resounding success with over 60 demos booked in 2 days! By recognizing the significance of industry events and forging strategic partnerships, they were able to overcome the challenges of a vast gathering like ATM. With the support of ExploreTECH, Hosdu not only generated valuable leads but also solidified its presence in Dubai and set the stage for a prosperous future. As the hospitality and travel technology sector evolves, Hosdu will remain at the forefront, empowering the hospitality business with the innovative Hospitality Training Framework, On-Demand Course Library, Virtual training sessions and Powerful Learning Management System.
