Shiji, a global leader in hospitality technology, has announced the appointment of Steven Hopkinson as Senior Vice President, APAC & Middle East. Hopkinson, an industry veteran with extensive experience in hospitality technology and business expansion, will spearhead the company’s growth strategy across these dynamic regions, reinforcing Shiji’s commitment to innovation and customer success.

Hopkinson joins Shiji with a distinguished career spanning decades in technology and hospitality. Most recently, he served as Senior Vice President for EMEA & AsiaPac at Groups360, where he played a crucial role in sales operations. Prior to that, he co-founded a pioneering Group Housing solution for the hotel industry, which was later acquired by Groups360 in 2020. His expertise in fostering technology adoption, forming strategic partnerships, and scaling businesses will be pivotal in strengthening Shiji’s presence in the Asia Pacific and Middle East markets.

“We are excited to welcome Steven to the Shiji leadership team,” said Kevin King, CEO of Shiji International. “His extensive experience in building and growing technology businesses in hospitality, combined with his proven ability to drive growth, makes him the ideal leader to further develop our APAC and Middle East markets. With his leadership, we will continue to enhance our regional support, expand our customer relationships, and deliver world-class technology solutions to hoteliers in these dynamic regions.”

Hopkinson’s career in technology began in the early 1990s when he developed innovative logistics software for the global freight forwarding industry. He was also part of the founding team at PhotoDisc, which later became part of Getty Images, where he contributed significantly to the company’s expansion across Asia Pacific. Over the years, he has held senior leadership positions at various media and technology businesses and startups, equipping him with a deep understanding of both established and emerging markets.

“I’m thrilled to join Shiji at such an exciting time,” Hopkinson stated. “The APAC and Middle East regions are dynamic, fast-growing markets with a strong demand for innovative hospitality technology. Shiji’s commitment to delivering best-in-class solutions and local support aligns perfectly with my passion for helping hoteliers leverage technology to enhance operations and guest experiences. I look forward to working closely with our customers and partners to drive success in these key regions.”

His appointment underscores Shiji’s ongoing investment in regional leadership and customer relationships, ensuring that hoteliers in APAC and the Middle East benefit from cutting-edge technology and dedicated support. With Hopkinson at the helm, Shiji is poised for continued expansion, cementing its role as a key player in the hospitality technology sector.

For more information about Shiji and its hospitality solutions, visit www.shijigroup.com.