In today’s dynamic travel and hospitality landscape, anticipating demand is essential to maximizing revenue and making data-informed decisions. Hoteliers need more than just historical data to forecast and optimize performance — now more than ever, it is crucial to understand how much destination events actually impact demand. With the latest enhancements to Blastness Market Intelligence, hotels gain a powerful tool to measure, analyze, and act on events happening in their destinations.

Already a go-to solution for analyzing destination KPIs, estimating demand, and tracking market performance, Blastness Market Intelligence now introduces a suite of features dedicated exclusively to event analysis and management. The goal is simple: turn destination events into real profit opportunities.

Here’s how the new features help you make better decisions:

• Find and analyze relevant events faster, saving time and refining your hotel’s pricing and distribution strategy.
• Filter only impactful events, focusing on those that truly influence booking trends.
• Track recurring events to identify seasonality patterns and demand peaks.
• Use a user-friendly, exportable event calendar to support team planning and more in-depth analysis.
• Integrate event data directly into your RMS, Rate Shopper, or IMS, ensuring consistency and alignment across all systems and teams.

Event-driven demand can significantly influence booking pace, pricing strategies, and inventory management. With these new features, hoteliers gain a clear competitive edge — understanding when and why demand will rise, and how to respond proactively.

Rather than reacting to market changes after the fact, you can now plan ahead, price intelligently, and capture more revenue when it counts.