The acquisition strengthens RBS’s guest experience capabilities as the company continues building an intelligent, unified platform designed to simplify operations and drive revenue across hospitality environments.

Zeko’s platform automates the guest journey from pre-arrival through checkout, combining AI-powered upselling, WhatsApp automation, digital check-in, and real-time concierge features into a single, easy-to-deploy layer that works alongside existing property management systems. Zeko is trusted by leading brands and hotels that have reported revenue increases of up to 20% through smarter guest engagement and ancillary sales.

By integrating Zeko’s capabilities, RBS expands its ability to deliver intelligent, guest-facing tools that drive ancillary revenue, reduce staff workload, and create more consistent, personalized experiences across hotels, resorts, ranches, lodges, outfitters, restaurants, food and beverage operations, and retail environments.

“The guest experience is where hospitality businesses win or lose,” said Glenn Turner, CEO of RBS. “Zeko gives operators a proven, intelligent layer that engages guests at every touchpoint, from the moment they book to the moment they check out. Adding that capability to the RBS platform is a meaningful step forward for the operators we serve.”

The acquisition reflects RBS’s continued investment in AI innovation, not as a standalone feature, but as a foundational capability integrated across its products and services.

“Joining forces with RBS enables us to scale our guest engagement platform across thousands of properties globally,” said Manit Deep Prashar, Founder and CEO of Zeko. “Zeko was built to close the gap between rising guest expectations and operational complexity in hotels. Together, we are extending that capability worldwide, enabling operators to automate routine workflows, unlock new revenue streams, and deliver seamless guest experiences that keep them coming back.”

About RBS

RBS (Romeo Bravo Software) builds operator-first technology for the global hospitality industry. Trusted by more than 4,800 properties in over 35 countries, RBS serves hotels, resorts, ranches, lodges, outfitters, restaurants, food and beverage operations, and retail businesses.

Its portfolio includes YellowStone, an all-in-one system for ranches, lodges, and outfitters; WinCloud, a modern cloud-based hotel management solution; and Hashmato, an end-to-end platform supporting restaurant, foodservice, and retail operations. Together, RBS solutions are designed to replace fragmented systems with unified, AI-enabled technology that helps operations deliver exceptional guest experiences and grow more profitably.

About Zeko

Zeko is an AI-powered guest engagement platform that helps hotels effectively engage with guests from pre-arrival through checkout via tailored concierge features, WhatsApp automation, and real-time upselling.

Built by hospitality operators with a deep understanding of operational challenges and the demands of modern travelers, Zeko operates under the leadership of CEO Manit Deep Prashar and VP of Growth Umesh Sharma. The platform integrates seamlessly with existing property management systems and serves hotels, resorts, and vacation properties worldwide.

The terms of the acquisition have not been disclosed.