BWH Hotels Scandinavia has chosen FLYR for Hospitality as its preferred Revenue Management System (RMS), according to an announcement by FLYR, the AI-powered travel technology platform. This decision is part of BWH Hotels Scandinavia's strategy to enhance its centralized revenue management capabilities for its 56 properties in Scandinavia, including Best Western Hotels & Resorts (BWHR), Worldhotels, and Sure Hotels, enabling accelerated growth.
Sivapol Pipatanangura, Director of Revenue Services at BWH Hotels Scandinavia, stated, "Our goal is to excel in Revenue Management and become the top-performing chain in Scandinavia. FLYR aligns perfectly with our objectives, emphasizing data-driven decisions and offering an intuitive UI. This partnership allows us to scale our business more efficiently."
FLYR's AI-driven revenue management system will empower BWH Hotels Scandinavia's Revenue Center with advanced decision intelligence, performance analysis, dynamic pricing recommendations, automation, and forecasting capabilities. The implementation will occur gradually across the 56 properties, ensuring a smooth transition and bringing benefits such as improved revenue performance, streamlined operations, and enhanced operational efficiency.
Jens Munch, CEO and co-founder of FLYR for Hospitality, expressed excitement about contributing to BWH's journey toward increased profitability in the evolving hospitality landscape, emphasizing their commitment to helping customers future-proof their businesses with modern revenue management systems.
BWH Hotels, originating from the legacy of Best Western Hotels & Resorts, boasts over 70 years of expertise. The group, formed after BWHR's acquisition of Worldhotels, offers a diverse range of options while preserving each brand's distinct identity.
The collaboration between BWH Hotels Scandinavia and FLYR aims to shape the future of hotel revenue management, aligning with FLYR's mission to assist travel businesses worldwide with accurate forecasting, automation, and analytics for improved revenue performance and a modernized e-commerce experience.
