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Published 20-05-2024
Amadeus survey highlights key travel technology investment trends for 2024
Amadeus survey 2024
Travel technology trends
Hospitality technology
Personalization in hospitality
ExploreTECH
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Amadeus surveyed senior global hospitality leaders to identify their technology investment priorities for the year. The study revealed several key insights:
· Hoteliers plan to increase their technology investments by an average of 16% over the next 12 months.
· 85% of hoteliers consider personalization a key driver of commercial value, believing it could generate over 5% incremental revenue.
· 43% of hoteliers are primarily focused on improving operational efficiencies during periods of high occupancy.
· Hoteliers are eager to enhance and diversify their services to guests, with 43% emphasizing specific room attributes and 40% focusing on upselling room types and value-added amenities.
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