ExploreTECH officially launched ExploreTECH PRO on 28 April, coinciding with the opening day of Arabian Travel Market (ATM) 2025 in Dubai. As one of the region’s most influential gatherings for travel and hospitality professionals, ATM served as the ideal platform to unveil a solution set to reshape the future of hospitality technology procurement.
ExploreTECH PRO is the first AI-powered procurement platform designed specifically for the hospitality industry—offering a faster, smarter, and more centralized way to discover, compare, and select technology solutions.
Live demos at ATM 2025: Industry excitement & positive feedback
Throughout ATM, ExploreTECH hosted live demos of the platform, allowing hospitality professionals to experience firsthand how ExploreTECH PRO streamlines the procurement process. The response was overwhelmingly positive, with both buyers and vendors recognizing the platform's potential to simplify and accelerate tech adoption in the industry.
“The feedback from hospitality industry stakeholders has been incredible—they immediately saw how ExploreTECH PRO eliminates guesswork and makes procurement more efficient,” said Ralph Melis, Chief Operating Officer at ExploreTECH. “On the vendor side, tech providers appreciated the transparency and direct engagement the platform enables.”
Buyers highlighted the platform’s ability to provide clear, data-driven comparisons of hospitality tech solutions, while vendors welcomed the structured, targeted exposure to decision-makers actively seeking solutions.
Your AI-powered procurement assistant has arrived
ExploreTECH PRO isn't just another marketplace. It's a purpose-built, intelligent assistant designed to simplify and accelerate decision-making for hoteliers, consultants, and multi-property operators.
ExploreTECH PRO is:
- Accurate
Vendor-verified insights that eliminate confusion and enable confident, data-driven decisions. - Efficient
From research to consultation booking in just a few clicks—no more spreadsheets or scattered PDFs. - Intelligent
Powered by an AI engine trained in hospitality tech, it delivers personalized recommendations based on your goals, current tech stack, and operational needs.
Solving an industry-wide challenge
Hospitality procurement has long been plagued by inefficiencies—siloed data, prolonged research cycles, and difficulty in identifying fit-for-purpose solutions. ExploreTECH PRO addresses these challenges head-on by offering a seamless platform where users can:
- Discover verified solutions relevant to their segment and region
- Compare products side by side, with real-time data
- Track vendor updates for existing technologies in their stack
- Collaborate internally and with vendors from a single, shared workspace
“We built an industry-specific brain for hospitality tech procurement—and delivered an actionable AI assistant to help users make smarter decisions,” said Ralph Melis, Chief Operating Officer at ExploreTECH. “This isn’t just about centralizing information. It’s about turning insights into action.”
A platform built for hospitality decision-makers
ExploreTECH PRO was designed with flexibility in mind—whether you're managing a boutique property, overseeing procurement for a hotel group, or advising clients as a consultant.
Key Features Include:
- Personalized Buyer Dashboard: Tailor your profile, define your tech stack, and receive curated updates from relevant vendors.
- Smart Search & Product Matching: Let the AI assistant recommend or compare tools based on your property’s specific requirements.
- Saved & Refreshable Comparisons: Keep track of your evaluations and update them anytime to reflect the latest vendor information.
- Multi-Stack Management: Ideal for groups or consultants managing several properties with different technology needs.
- Collaboration Tools: Invite team members, assign tasks, and manage conversations all in one place.
Hospitality procurement, reimagined
With the official launch at ATM, ExploreTECH PRO enters the market at a pivotal moment. As hotel operators increasingly look to technology to boost efficiency, guest experience, and profitability, having a smarter way to procure the right solutions is no longer optional—it’s essential.
A new era of hospitality tech procurement
- Buyers at ATM appreciated the speed and clarity of decision-making the platform offers.
- Vendors saw strong potential for direct, high-quality engagement with the right audience.
- Consultants valued the ability to manage multiple client tech stacks from one place.
Ready to get started?
Whether you’re evaluating new tech, managing your current stack, or advising clients on digital transformation—ExploreTECH PRO is built to empower your decisions.
Start your journey today at ExploreTECH.ai
