Travel has seen a roller coaster ride over many years and most recently travellers are reshaping this constantly. The challenge for many hoteliers is keeping up with trends and staying ahead of the competition but also looking for new opportunities to grow their revenue options directly. Here we have listed a few recent trends and how they can impact hotel revenue management strategies. 

1 The rise in remote working across borders

Since the pandemic and shift in how businesses are run with more and more employees working remotely or a mixture of hybrid options many individuals to become ‘digital nomads’. Those who love to travel, now they can combine both their work life with the love of visiting other countries for longer periods. This extended length of stay allows many hotel revenue managers to offer long-term rates at competitive prices. 

2 Responsible travel moves up the priority list

Many travellers are prioritising sustainable travel as environmental issues are very important to address with climate issues, supporting local communities and trying to not have a negative impact when visiting destinations. Hotels and revenue managers can look at how to attract these travellers and prioritise these sustainable practices also with certifications and being part of this important future thinking for generations to come.

3 Technology within the travel industry

Within the digital landscape technology is a fast-moving industry and travel also needs to adopt new technologies such as contactless check-in and room keys, apps for services and booking processes and even virtual concierge. Hotels and revenue managers can invest in which of these technologies suit their business model to enhance their guest experience and free up valuable time.

By keeping up to date with emerging travel trends hoteliers can look at new opportunities to meet travel demand and optimise revenue strategies for long-term future planning and also lead the way.