In a game-changing move, Trivago has unveiled an innovative feature called Free Booking Links (FBL) that promises to revolutionize the hospitality industry. FBL aims to enhance visibility, grant control over pricing, and generate direct revenue for independent hoteliers, providing them with a competitive edge.
While initially exclusive to independent hotels, Trivago has extended the offering to include hotel chains operating under the DerbySoft Trivago Account, unlocking exciting opportunities for increased visibility and revenue generation.
Expanding Reach into Key Markets
Trivago's Free Booking Links were initially launched in the United Kingdom, Germany, Spain, Italy, France, Ireland, Finland, and Sweden. However, Trivago has announced plans to systematically expand FBL to additional markets in the future. This expansion presents a tremendous opportunity for hotel chains under the DerbySoft Account to tap into new markets and reach a broader audience of potential guests.
Strategic Placement and Enhanced User Experience
One of the key advantages for hotel chains under the DerbySoft Account is the strategic placement of Free Booking Links within Trivago's search results. These links appear alongside major online travel agencies (OTAs), ensuring easy access for users seeking direct booking options. By seamlessly redirecting users to the hotel's website with just a click, FBL guarantees a streamlined and convenient booking experience, fostering increased conversion rates and guest satisfaction.
Seizing Future Opportunities
Participating in Trivago's Free Booking Links allows hotels under the DerbySoft Trivago Account to re-establish their presence on Trivago without any risk. This opportunity serves as a valuable test phase for hotels to experience the advantages of FBL first-hand.
Subsequently, hotels can reactivate on paid campaigns, leveraging the newfound visibility and revenue growth achieved through FBL. This approach ensures sustained growth and continued success for hotel chains operating under the DerbySoft Account.
With Trivago's introduction of Free Booking Links, hotel chains under the DerbySoft Account have gained access to a powerful tool that enables increased visibility, control over pricing, and enhanced revenue generation. As Trivagocontinues to expand FBL into new markets, the partnership between Trivago and DerbySoft offers exciting prospects for hotels seeking sustained growth and success in the ever-evolving hospitality industry.
