"Using one single provider across our teams enables us to align our objectives and integrate our data to provide a seamless experience for all our guests."
– Mohamed Awadalla, TIME Hotels Chief Executive Officer
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Challenges Faced by TIME Hotels
TIME Hotels encountered two primary challenges. Firstly, they sought to streamline the integration of their various software systems to optimize operations and deliver a seamless guest experience. Overcoming the complexities of managing multiple solutions and ensuring effective integration was paramount.
Secondly, TIME Hotels aimed to establish accurate and real-time communication among their integrated software systems. This step was crucial in cultivating profitable customer relationships and elevating the guest experience. By tackling these obstacles, TIME Hotels aimed to boost customer satisfaction, enhance their Net Promoter Score (NPS), and grow their loyal member base, ultimately driving long-term success and growth.
The Solution
TIME Hotels has effectively deployed Cendyn's comprehensive suite of solutions, including eInsight® CRM, eLoyalty,Booking Engine, Website and Content Personalization Engine, and Pegasus CRS, to elevate guest loyalty and cultivate enduring relationships. By seamlessly integrating these solutions, TIME Hotels harnesses real-time data to deliver personalized one-to-one communications across the entire guest journey, from booking to the entire stay.
Through the synchronization and automation of data flow, TIME Hotels will achieve optimal control over their direct booking and distribution channels, enabling a strong emphasis on revenue generation through global distribution. With these enhancements in place, every hotel within TIME's portfolio is equipped with powerful tools to curate personalized experiences and implement efficient multi-channel automation strategies, leading to notable revenue growth and fostering repeat business.
"The Cendyn team has been extremely supportive, professional, and transparent. They are not just our technology partner – they are also our business support and professional advisor."
– Eddie Ignatius, TIME Hotels Vice President of Innovation & Quality Excellence