Blastness, the Italian provider of hotel booking technology and services, has formed a partnership with Primerent, a European specialist in short- and medium-term luxury car rental with 20 years' experience. Blastness will be Primerent's exclusive partner for integrating and distributing its service within hospitality.
Premium mobility in the booking flow
Using an integration built on Blastness platforms, high-end hotels can offer guests luxury car rental directly within the booking process on their official website. Once a stay is confirmed, guests choose their vehicle type and model plus collection and return details for door-to-door delivery. The service is also available to request at the hotel during the stay.
Primerent offers SUVs, saloons, convertibles, sports cars and people carriers that are rarely available from traditional rental operators, with a concierge-style approach and delivery to any location the guest specifies.
Strategic value for direct channels
Blastness notes that major online platforms increasingly bundle extra services, and argues this partnership helps hotels' own channels compete. Managed entirely by Primerent, the service can be enabled with no implementation costs or operational impact, creating ancillary revenue while enriching the direct booking experience.
Comments
"Today, hotels need tools that not only boost conversion rates, but also enrich the booking experience and generate new value at every stage of the customer journey," says Andrea Delfini, Founder and CEO of Blastness.
Nicola Contaldi, General Manager of Primerent, says combining mobility with the hotel experience means "removing obstacles and creating new value for both guests and properties," while strengthening the direct channel.
Market context
Citing Driverso's Analysis Lab, the companies say the European luxury car rental market was worth €169 million at the end of 2023 and could reach €714 million by 2030.
Why it matters
The move fits Blastness's long-running push to make hotel websites more than room-booking portals, turning them into platforms for an integrated, personalised stay.
Originally published by Blastness: Blastness Adds Primerent Luxury Car Rental to Hotel Direct Booking
