

The hospitality industry in 2025 is being shaped by more
informed, digitally connected, and expectation-driven travelers. To help
hoteliers stay ahead, Shiji
has released its Q1 2025 Guest Experience Benchmark Report—offering critical
insights based on 10 million reviews and over 500,000 survey responses.
A global snapshot of guest satisfaction
Guest satisfaction is on the rise globally, with the
average Guest Review Index (GRI) climbing to 86.4%. Asia continues to
outperform with a leading GRI of 89.0%, reflecting exceptional service
standards and responsiveness in the region.
Where the conversation is growing
Hotels.com made headlines in the report with a 38.2%
year-over-year increase in review volume, indicating that more guests are
engaging with the feedback process. In contrast, Latin America saw a modest 4.2%
decline in review volume, highlighting regional disparities that hoteliers
should monitor.
Faster, smarter responses
The average hotel response time has improved to just 3.1
days, underscoring the growing emphasis on timely and effective guest
communication.
Beyond the numbers
The report dives deep into trends in:
- Guest
behavior and feedback patterns
- Survey
completion rates
- Departmental
performance
- Emerging
expectations for digital engagement
Why it matters
These insights aren’t just statistics—they’re strategic
benchmarks. They help hotels measure their service performance, identify areas
for improvement, and stay ahead of evolving guest needs in a competitive
landscape.
Conclusion
Want to stay relevant in 2025 and beyond? Understanding
guest satisfaction metrics is no longer optional—it’s essential. Download
the full report to benchmark your performance and elevate the guest
experience.
