IRIS, a global market leader in digital F&B, guest directory and concierge solutions for hotels, is delighted to announce that investment in its mobile ordering capabilities and e-compendium has delivered unprecedented results for the Ritz-Carlton Dubai in the last 12 months. Since partnering with IRIS, the team has seen 106% growth in mobile dining ordering volumes year on year, in addition to 128% year on year growth in F&B revenues.

Ritz-Carlton Dubai boasts 294 spacious rooms and suites alongside nine restaurants and bars serving an extensive choice of menus. Situated on a private beach, in addition to the F&B venues, guests can also enjoy a host of recreational activities, including watersports, tennis, yoga and six swimming pools.

Given the scale of its service offer and operational requirements, the team was keen to implement a more streamlined approach to managing and fulfilling guest requests more efficiently to maximise revenue and deliver a digitally enhanced guest experience.

The IRIS mobile dining app was introduced for in-room dining, for the pool area and Gulf Pavilion beach outlet, alongside the IRIS Digital Guest Directory.

Following its implementation, the IRIS platform delivered a host of immediate benefits, including more streamlined and efficient F&B operations throughout the hotel. Mobile dining was readily accessible to guests via a QR code situated in strategic locations, whilst the direct integration to the POS enabled orders to be digitally delivered directly to the kitchens, reducing guest wait times and eliminating errors.

Likewise, guests have benefitted from a more visualised version of the menu, with items available to order at their leisure from a location and time that suits them. A menu made even more accessible with the option to send the chef messages to outline any particular dietary requirements or allergies or request any customisations where available.

“In today’s digital age, where convenience and efficiency are paramount, the IRIS app has proven to significantly boost order volumes and drive increased revenue.

The range of information and seamless ordering options available to guests across our property, not only leads to higher satisfaction levels and repeat business, but also helps us streamline our operations and become more efficient.

By integrating flexible digital solutions into our service offerings and meeting the unique needs of our tech-savvy guests, it has transformed the way we engage with guests, making it easier for them to savour memorable dining experiences and, in turn, driving substantial ROI for the hotel.”

— Marvin Coelho, Director of Food and Beverage, Ritz-Carlton Dubai

“The Ritz-Carlton Dubai is an impressive, luxurious resort in a region where the hospitality industry has seen phenomenal growth in recent years. Likewise, throughout the Middle East, there has been significant growth in guest demand and expectation for mobile ordering and a more comprehensive digital experience. Digital ordering offers real revenue potential for the hospitality industry as the results it has achieved for the Ritz-Carlton Dubai prove.

We look forward to working with the team to exceed the current order and revenue growth even further in the future as both staff and guests become increasingly digitally savvy and digitally engaged.”

— Graham Rushin, VP Sales and Marketing, IRIS

For more on the IRIS and Ritz-Carlton Dubai success story here

For more information on the hotel, please click here: The Ritz-Carlton, Dubai | Luxury Hotel in Dubai, UAE (ritzcarlton.com)

For more information on IRIS or to book a demonstration, please click here.