In today’s hospitality landscape, room revenue alone is no longer enough. Hotels around the world are increasingly turning to mobile technology to unlock total guest spend - capturing revenue from every touchpoint and outlet along the guest journey. At the forefront of this transformation is IRIS, whose mobile ordering and digital guest experience platform empowers hotels to maximise ancillary revenue, streamline operations, and deliver a frictionless, guest-centric service.

The new revenue imperative

Guests today expect convenience, speed, and control. They’re used to mobile-first experiences in every part of their lives - from shopping to dining - and hospitality is no exception. That shift in expectation creates both a challenge and an opportunity for hotels: adapt to digital-first behaviour or risk losing spend to external platforms (like online delivery companies) and missed in-house sales.

The answer? Reach guests where it suits them most - with mobile ordering, service on demand, and seamless digital experiences that not only delight guests but also boost the bottom line for hotel operators.

Capturing revenue beyond the room

IRIS’s mobile ordering platform is designed to help hotels extend revenue opportunities well beyond the guest room, allowing guests to browse, order, and pay for food, drinks, amenities, and services at their convenience - anytime, anywhere, across the property.

Whether lounging by the pool, working in the lobby, or unwinding in-room, guests can access digital menus, make service requests, or explore amenities in just a few taps. And the results speak for themselves.

Turning underutilised spaces into profit centres

Traditionally, many parts of a hotel - like beaches, lobbies, pool decks, spas or meeting rooms - have remained under-monetised due to unpredictable demand or lack of staffing. IRIS changes that. With QR-code-enabled mobile ordering, hotels can turn these areas into revenue-generating zones without adding additional resources.

Guests scan, order, and pay directly from their phones, even in unmanned spaces. That means hotels can monetise demand in the moments that matter - while also improving comfort and convenience for guests.

Common areas to deploy mobile ordering:

• Pool decks and beaches
• Co-working lobbies
• Golf courses, gyms, and spas
• Conference and event spaces
• Lawn areas, terraces, and in-house cinemas

Elevating spend per transaction

IRIS enhances guest spend not just by increasing order frequency, but also by boosting the value of each order. Guests are more likely to spend more when the process is intuitive, visual, and responsive.

• Upselling through visuals and suggested add-ons
• Customisable options for dietary needs or preferences
• Instant language switching for global guests
• Seamless digital payments with charge-to-room and tipping options
• Real-time updates for menus, ingredients, and availability

Data-driven insights from guest behaviours also enable hotels to refine offerings and maximise what resonates - further increasing revenue and loyalty.

Competing with third-party apps

Many hotels have struggled with guests opting for services like UberEats or Deliveroo instead of ordering in-house. IRIS helps hotels compete by offering a superior, hotel-grade digital experience that combines the ease of external apps with the quality of in-house F&B.

By meeting expectations for digital ordering and convenience (without compromising on service standards), hotels retain the revenue that would otherwise leave the property, and provide their guests with a superior culinary experience.

Seamless guest experience = Repeat business

The IRIS platform goes far beyond ordering. Its digital guest directory acts as a virtual concierge, offering instant access to hotel facilities, local recommendations, spa and dining reservations, and real-time information - all in the guest’s language.

Service requests, transport bookings, maintenance reports, and even AV or catering needs for meetings can be handled via mobile, simplifying the guest journey and freeing up staff time.

When guests feel empowered to manage their own experience, on their own device, in their own time, they’re not only more satisfied, but likely to spend more at the same time.

Promoting the platform: From check-in to check-out

To drive guest engagement of digital apps, hotels need to adopt a variety of in-property and pre-arrival marketing tools:

• Pre-stay emails and SMS campaigns
• QR codes on key cards, cabana tags, sun loungers, in-room screens, and more
• Tent cards, table stickers, and second prompts from staff

The goal is to embed IRIS into every stage of the guest journey - from planning and check-in to room service and spa bookings - creating a natural, valuable, and consistent experience.

The bottom line: Convenience drives spend

The takeaway is simple: When you make it easy for guests to spend, they will. By empowering guests with digital tools to control their experience, IRIS helps hotels increase revenue, optimise staffing, and enhance satisfaction.

Hotels that embrace mobile ordering and digital guest services are not only keeping pace with guest expectations, they’re unlocking entirely new revenue streams that go far beyond the room.

👉 Ready to see how IRIS can help your hotel capture more guest spend?

Visit www.iris.net/demo to learn more or check out our hotel success stories here.