- Plusgrade takes another step forward in becoming the global ancillary revenue powerhouse, by expanding its portfolio further in the thriving hospitality industry
- Acquisition strengthens Plusgrade's unmatched scale across five verticals of the global travel industry
- Plusgrade now expects to generate over US$5 billion in new revenue opportunities for its partners through 2023
Plusgrade, the leading provider of ancillary revenue
solutions for the global travel industry, is proud to announce the acquisition
of UpStay, a rapidly-growing provider of upgrade and ancillary revenue
solutions for the hospitality industry.
UpStay serves hundreds of hotels in 17 countries by
enabling hoteliers to drive higher ancillary revenue through multiple
value-added revenue streams delivered to their guests. Since its founding in
2019, UpStay has been recognized for their innovative technology, winning the
2021 People's Choice Innovation Award at the Phocuswright Travel Awards and the
2022 World's Best Hotel Tech Startup at the World Travel Tech Awards.
"The acquisition of UpStay is another step forward
for our vision and mission of becoming the Global Ancillary Revenue
Powerhouse," said Plusgrade CEO, Ken Harris. "We have been
accelerating this mission through a series of innovations, launches and
acquisitions, and have come into 2023 as a powerhouse for the global travel
industry. We are thrilled to have the UpStay team join us and look forward to
tapping into their expertise and innovative technology to bring even more value
to our now 200+ airline, hospitality, cruise, rail and financial services
partners around the world."
"This is an exciting day for UpStay," said
Tzafrir Blonder, CEO of UpStay. "After 4 years of incredible growth and
success, we are thrilled to be joining forces with Plusgrade to invest further
in our product offerings and enhance our ability to drive ancillary revenue for
our partners through upselling additional on-property amenities and services. I
look forward to continuing to lead the hospitality ancillaries vertical in the
company, as we grow with Plusgrade in 2023 and beyond."
Plusgrade is continuing its aggressive growth after
acquiring Points, the global leader in powering loyalty commerce, in 2022,
bringing two of the largest sources of ancillary revenue under one roof to
create an even greater impact for travel businesses worldwide. With the
addition of UpStay, Plusgrade adds hotel upgrades and other innovative
ancillaries to its already extensive roster of ancillary revenue and loyalty
products that are delighting customers the world over.
Over the next few weeks, UpStay will be integrated into
the Plusgrade brand, and will operate as Plusgrade going forward. For more
information on Plusgrade, please visit plusgrade.com. About Plusgrade Plusgrade
powers the global travel industry with its portfolio of leading ancillary
revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and
financial services companies trust Plusgrade to create new, meaningful revenue
streams through incredible customer experiences.
As an ancillary revenue powerhouse, Plusgrade has
generated billions of dollars in new revenue opportunities across its platform
for its partners, while creating enhanced travel experiences for millions of
their passengers and guests. Plusgrade was founded in 2009 with headquarters in
Montreal and has offices around the world.
