OTA Insight, a leading provider of cloud-based business intelligence, has announced the launch of Benchmark Insight, which will be globally accessible as a free beta offering. Going beyond the capabilities of existing benchmarking tools in the market, Benchmark Insight empowers hoteliers with actionable intelligence to shape their strategic decisions and gain a deeper understanding of their hotel's market share.
Hoteliers often grapple with the limitations of outdated benchmarking tools that provide them with obsolete data and require extensive analysis. Recognizing the need for a modern approach, OTA Insight has developed Benchmark Insight to assist hoteliers in navigating this new era of performance benchmarking with confidence.
Sean Fitzpatrick, CEO of OTA Insight, emphasized, "In today's market conditions, performance benchmarking goes beyond mere data collection — it involves deriving actionable intelligence for prompt and strategic decision-making. By leveraging the industry's most diverse and up-to-date data set, Benchmark Insight offers a heightened level of clarity, allowing hoteliers to stay ahead and seize opportunities in an increasingly competitive landscape."
Benchmark Insight presents several distinct advantages over traditional benchmarking tools, including:
1. Actionable Intelligence: By converting data into meaningful recommendations, Benchmark Insight saves time and facilitates strategic decision-making. With fresher and almost real-time data, hoteliers can make a tangible impact on their business by comprehending the insights provided and implementing effective actions accordingly.
2. Enhanced Data Visualization: Benchmark Insight boasts an exceptionally fast and user-friendly interface that offers an unmatched user experience. Dynamic visual representations replace static charts, enabling better communication among internal teams, owners, and other important stakeholders.
3. Comprehensive Data Sets: With access to the most extensive data sets in the industry, Benchmark Insight provides accurate and up-to-date insights and recommendations. These data sets encompass a wide range of global chains and independent hotels, ensuring unmatched data diversity.
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"For over a decade, OTA Insight has been delivering products that set the bar for data quality and exceptional user experiences," added Fitzpatrick. "We are dedicated to serving our 65,000+ hotel partners, and they have expressed the need for an improved benchmarking solution. We firmly believe that Benchmark Insight will be the solution they have been searching for, and we are thrilled to continue delivering innovation for our partners."
OTA Insight is offering the free beta version of Benchmark Insight to hotels and management companies worldwide. To learn more and sign up for the free beta version, please visit our official website.
For media inquiries, please contact us at pr@otainsight.com.
