Novotel RJ Praia de Botafogo in Rio de Janeiro has published results from its move to the IDeaS G3 Revenue Management System. The hotel installed G3 RMS in December 2024 after revenue work had become a bottleneck of manual pricing changes, pickup analysis, market review and spreadsheet-heavy reporting.

The bottleneck

Preparing data took so much time that the team sometimes could not adjust pricing when the market moved. Pedro Henrique Basilio, Revenue Manager, said the hotel was spending too much time preparing data and not enough time acting on it, which meant missing the right moment to change strategy.

How G3 RMS was used

After a structured onboarding, the property used G3 RMS for demand-driven pricing recommendations, longer-horizon forecasts and Last Room Value as a hurdle for pricing and inventory decisions. Basilio said the system made pricing more dynamic, cut manual work and freed time for strategic decisions. Demand forecasting also supported a more confident overbooking approach.

Reported results

• 19.9% RevPAR growth comparing FY2024 with FY2025
• Occupancy up by an average of 1.2 percentage points on dates already above 95% occupancy, attributed to overbooking functionality
• A more dynamic pricing process with significantly less manual work

Basilio called G3 RMS an essential part of the hotel's revenue strategy for more informed, data-driven decisions.

Originally published by IDeaS: Novotel RJ Praia de Botafogo Strengthens Revenue Strategy with IDeaS G3 RMS