The Motel One Group and dailypoint™ have expanded the scope of their existing agreement to additional areas including Customer Relationship Management (CRM), Customer Data Platform (CDP) and B2B Sales. Additionally, the software company based in Munich has carried out the technical migration of Motel One 110 properties systems to Oracle Opera Cloud, the hotel group Property Management solution, to connect them to dailypoint’s CDP through the Oracle Hospitality Integration Platform (OHIP).
The cornerstone of the expanded collaboration is Motel One’s implementation of dailypoint’s Customer Relationship Management and Customer Data Platform. With the goal of enhancing
the personalization of the guest experience, as well as managing customer communications in a systematic and more efficient way, Motel One will now be able to consolidate guest data from different sources into a unified bank and to reduce duplicated information in the IT systems.
At the same time, dailypoint’s Customer Data Platform will enable Motel One to offer a better service to its corporate customers: the structured processing of their data will improve the management and support of its B2B accounts. The migration to Oracle Opera Cloud solution will allow a bidirectional data flow between Motel One’s 110 properties and dailypoint’s Customer Data Platform in real-time, thus empowering the hotel group to make instant decisions based on current customer information.
About Motel One
The Motel One Group is one of the leading budget design hotel chains in Europe, headquartered in Munich. The group operates more than 110 hotels in European metropolises and cities.
Founded in 2000, The Motel One Group is one of the leading budget design hotel chains in Europe. In 2022, it launched its new lifestyle brand The Cloud One Hotels with the opening of a first property in New York. Headquartered in Munich, the group currently operates 110 hotels with 29,000 rooms in Germany, Austria, Switzerland, Belgium, Denmark, Poland, Czech Republic, the Netherlands, Spain, France, USA, UK and Ireland. As part of its expansion, Motel Group is currently working on hotel projects in Berlin, Nice and Brussels.
About dailypoint™ - The Guest Data Platform for Hotels
dailypoint is the Customer Data Platform (CDP) built for CRM and Loyalty in hospitality. It helps hotels collect, merge, and use guest data from 200+ systems – including PMS, POS, booking engines, Wi-Fi, CRM tools, and marketing platforms.
At its core is the Central Profile: a smart, always-updated guest profile that brings together bookings, behaviour, and preferences into one clean, GDPR/CCPA-compliant view. Hotels use this to power personalized marketing, loyalty programs, guest communication, and operations.
With over 1,500 hotel clients worldwide, dailypoint™ is trusted by leading hotel brands and independents alike. It is the preferred CRM partner of The Leading Hotels of the World and a multi-award winner, including being named the #1 Hotel CRM and Email Marketing Solution 2026 at the HotelTechAwards.
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dailypoint™
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[communications@dailypoint.net] | [+49 89 1893569-0]
Belvera Partners
Consuelo Arias, Account Manager
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