Mews has published a guide to hotel revenue management software, describing a revenue management system (RMS) as a behind-the-scenes strategist that helps set the right price at the right time.
Revenue management versus an RMS
Revenue management is the practice of using data, forecasting, pricing and inventory controls to maximise profitability, offering the right room to the right guest at the right price, time and channel. An RMS is the technology that supports and automates that practice. Mews stresses that it does not replace strategy but gives revenue managers, general managers and owners faster analysis and more consistent execution.
How an RMS works
- Collect data such as occupancy, booking pace, competitor rates, seasonality and local demand.
- Forecast demand by date, room type, segment or channel.
- Recommend or automatically apply rate changes.
- Measure performance through dashboards and reports.
Why it matters
Mews highlights four benefits:
- Revenue and profitability: balancing occupancy and price. Mews cites customers achieving up to 35% higher RevPAR and up to 37% higher ADR with Mews RMS.
- Time savings: automated updates reduce manual rate changes. Mews says Frimurarehotellet saved 20 to 30 hours a month after automating pricing.
- Faster response: forecasts flag shifts from booking patterns, seasonality or events, and can inform staffing, budgets and marketing.
- Connected data: one view of occupancy, pace, history and demand for revenue teams and other departments.
A broader role
The guide notes revenue management now extends beyond room pricing into distribution, personalisation, marketing and commercial strategy, measured through RevPAR, ADR, occupancy and profit-based KPIs.
Note for buyers
Customer results are vendor-reported; hotels should ask for references comparable to their own property type and market.
Originally published by Mews: Mews Guide to Hotel Revenue Management Software
