IDeaS, a SAS company, will hold its third Resorts Revenue Council on 10 February 2027 at the SUNRISE Arabian Beach Resort in Sharm El Sheikh, Egypt. The in-person forum will bring together commercial leaders from resort organisations, technology providers and industry experts from the Egyptian Hotels Association and HSMAI Egypt.
IDeaS says modern resort commercial strategy goes well beyond room revenue, covering diverse accommodation types, packages, ancillary spend and changing guest behaviour. The council is designed so operators can share emerging challenges and help set the company's resort innovation priorities.
What the council will cover
Sanjay Nagalia, co-founder, CTO and COO of IDeaS, said resorts are often at the front of the industry's most complex commercial decisions, and the council keeps IDeaS connected to operators living those changes. Since the first meeting, IDeaS has advanced capabilities aimed at:
- Complex inventory types and accommodation configurations
- Package, all-inclusive and per-person pricing
- Forecasting for longer stays and changing booking patterns
- Balancing negotiated group and transient demand
- Profitability beyond room revenue
- Competitive pricing visibility for resort-specific markets
- Trade-offs between occupancy, rate and profitability
Nagalia added that many resorts already have strong demand; the opportunity is optimising guest value across the full stay, moving revenue management from room pricing alone toward broader commercial decisions. Resort operators interested in joining can register through IDeaS' Resorts Revenue Council page.
Originally published by IDeaS: IDeaS to Convene Third Resorts Revenue Council