IDeaS Revenue Solutions has appointed Michael McCartan as the area VP for Europe, the Middle East and Africa (EMEA). McCartan has more than 20 years of experience in hotel and travel technology and has held executive-level roles in various areas such as product management, business development, and consulting. McCartan is known for his expertise in pricing automation and AI, which has helped thousands of hotels, owners and brands generate more revenue and improve profitability.

In his new role, McCartan will represent IDeaS as a thought leader and speaker at industry events, while leading the EMEA sales organization in current and new markets. This appointment is part of IDeaS' efforts to become the preferred choice for hoteliers and accommodations leaders to drive commercial optimization and business growth. McCartan is excited to join the company and work with the talented IDeaS team to accelerate momentum in one of IDeaS' most strategic growth regions.