New STR Benchmarking software will arm customers with a single source of truth and the ability to view their hotel data and benchmarking data directly in one intuitive investigative solution

FLYR for Hospitality has announced a new collaborative effort in data sharing with STR, a prominent provider of data benchmarking and competitive insights within the global hospitality sector.

In the contemporary landscape, hotel revenue managers frequently encounter challenges in integrating data from diverse origins, lacking a straightforward method to unify these data points – a situation that hampers their ability to facilitate vital determinations related to pricing and strategic approaches.

By combining the capabilities of FLYR for Hospitality (formerly recognized as Pace Revenue) and the fresh STR Benchmarking software, clients will gain access to a singular, dependable information hub where they can readily assess both their hotel-specific data and benchmarking data through a unified, user-friendly investigative solution. This fusion empowers hotel revenue managers with comprehensive authority, amplifying productivity and revenue generation. The concurrent employment of FLYR for Hospitality and STR Benchmarking equips hotels with enhanced comprehension of their data, supporting well-informed corporate choices that yield precise projections and amplified revenue.

In the hospitality sector, the capacity to fathom and contextualize performance-related data holds paramount significance. Our affiliation with STR is poised to provide our clientele with an authoritative, all-encompassing resource for their hotel data and benchmarking insights. This not only facilitates customizable dashboard creation within our Commercial Intelligence Suite but also encompasses vital benchmarking performance metrics indispensable for executive-level reports. - Jens Munch, Co-Founder and CEO, FLYR for Hospitality

Sara Murias, Director of Data Operations at STR, articulated, "Our novel market share solution has been engineered to expedite real-time decision-making and strategic refinement. This harmonizes seamlessly with our partnership with FLYR for Hospitality, as we furnish hoteliers with a singular, veritable information hub to retrieve, scrutinize, and consequently make the most judicious corporate resolutions."

From this point forward, all customers of FLYR for Hospitality who opt for a subscription to STR Benchmarking will be able to seamlessly access their performance data directly within the FLYR Commercial Intelligence Suite tailored for the hospitality domain. This integration eradicates the necessity for revenue managers to toggle between disparate platforms and data sources. Accompanied by benchmarking data, hotel revenue managers can contrive, extract, and orchestrate scheduled reports, all deriving from one authoritative data wellspring. This strategic integration unlocks actionable insights that underpin astute commercial verdicts.

For further insights into this dynamic collaboration, FLYR extends an invitation to meet at the Hotel Data Conference in Nashville from August 9th to 11th. There, you can garner deeper insights into their synergistic alliance and discover how FLYR for Hospitality is propelling revenue management to new heights. This trajectory empowers hospitality operators to enact well-judged commercial determinations in real time, thereby tapping into their complete revenue-generating potential through FLYR. Visit the FLYR exhibition area and participate in a panel session titled "Making Sense of Segmentation," featuring Jason Pinto, scheduled for Thursday, August 10th at 10:15am CT.