Channel mix distribution improved in 2023 vs
2022
Boudl Hotels and
Resorts began their journey in the city of Hafr Al-Batin in Saudi Arabia,
where they opened their first hotel. In a remarkably short span of time, the
company’s reach expanded throughout the Kingdom, establishing Boudl as a
trusted brand for hotel apartments and earning the confidence of the Saudi
market, thus rising to a leadership position in the global hospitality
industry.
Currently, the company proudly manages over 62 hotels,
encompassing five-star, four-star, and three-star categories, along with its
renowned hotel apartment brands, including Narcissus Hotels, Braira Hotels,
Aber Hotels and Boudl Hotel Apartments. This rapid expansion, coupled with the
dynamic evolution of the tourism sector in the Kingdom, has necessitated
embracing cutting-edge technologies to ensure continued growth and success.
To do this they have focused on:
• Expanding their distribution network
• Increasing their direct bookings.
• Increasing total revenues per available room
As part of their strategic vision, Boudl sought a
valuable partnership with SHR,
enabling them to equip their hotels with essential tools such as SHR’s CRS, CRM, and RMS. This
collaboration has ensured they can efficiently meet the needs of modern
travelers while maintaining a competitive edge in the marketplace.
Unlocked achievements: The results
Both powered by SHR’s CRS, BE and call center CRO
channels direct reservations increased to more than 13% YTD of the total
reservations compared to 5% in 2022, thanks to the possibility of sending
personalized campaigns from SHR’s CRM.
The engagement rate with their campaigns is now 32%
thanks to the campaign template builder tool and segmentation options that make
each campaign unique, personalized, and relevant to who the guest is and what
language is preferred.
SHR’s CRM also allowed them to send branded transactional
emails for each of their brands.
Their transactional emails now include personalized confirmation letters and pre-stay emails to familiarize the guest with the stay and subsequently provide opportunities to cross sell or upsell. Post stay emails also allow them to collect guest feedback that help them increase the guest satisfaction.
“Over the course of our collaboration, we at
Boudl Hotels & Resorts have had the significant privilege of experiencing
the exceptional services rendered by SHR. We are incredibly pleased with their
dedication, professionalism, and out-of-the-box solutions throughout our
collaboration.
Our association was marked by SHR unsurpassed
industry knowledge, groundbreaking technological solutions, and unbeaten
commitment to client satisfaction.
“Their wide range of hospitality solutions significantly
streamlined our processes, immensely benefiting us in managing our resources
more effectively. The innovative software offered by SHR allowed us
to break barriers and reach new heights, ultimately broadening
our reach and strengthening our positioning in the hotel and resort
industry. In summary, we at Boudl Hotels & Resorts couldn’t be
more fulfilled with our partnership with SHR. We eagerly look forward to
embracing further success and shared growth in the future.”
- Mr. Ahmed Al Othaimeen, Director of IT Development for Boudl Hotels
