Key Metrics at a Glance
$7,200+
Monthly savings through the Green Option
3 min 36 sec
Average tablet session duration
50%+
Room service orders placed digitally
400 guests / month
Opt out of housekeeping
In late October 2025, Marenas Beach Resort rolled out in-room tablets across all 227 rooms to simplify how guests access hotel services. Within the first three months, the tablet became the primary digital interaction point inside the guest room, adopted by nearly every guest during their stay.
Guests spent an average of 3 minutes and 36 seconds per session, returning multiple times and collectively logging around 100 hours of usage per month.
Alongside strong engagement, the resort recorded measurable operational impact. More than half of all room service orders shifted to digital. Routine front desk calls declined by around 50%. Guest-led housekeeping opt-outs generated more than $7,000 in monthly savings.
The results were driven by accessibility and convenience, not incentives or service reductions.
About Marenas Beach Resort
Marenas Beach Resort is an upscale beachfront property in Sunny Isles Beach, Florida. With 227 rooms, the resort primarily serves leisure travelers who value privacy, autonomy, and uninterrupted time during their stay.
The resort’s service philosophy centers on ease rather than instruction. Guests engage with services on their own terms, while staff deliver attentive, unobtrusive hospitality. Service quality and operational standards were already strong prior to introducing in-room tablets.
The Strategic Context
The initiative was not driven by service gaps. Instead, management identified an opportunity to reduce friction.
A mobile app existed, but engagement remained limited due to download and login barriers. Meanwhile, routine questions and service requests continued reaching the front desk.
The objective was clear:
Provide instant access to everything the resort offers without adding steps for guests or workload for staff.
What Changed Inside the Guest Room
In late October 2025, Marenas implemented SuitePad tablets across all rooms simultaneously.
The tablet became a central digital hub for:
Room service
Hotel information
Wellness and activities
Hotel shop
Loyalty content
Self-service upsells such as late check-out
Guest behavior shifted quickly.
More than 50% of room service orders are now placed digitally. Late check-out bookings generated additional revenue through self-service alone, 18 bookings in three months totaling approximately $1,000.
These outcomes were driven by timing and accessibility rather than sales pressure.
Engagement That Reduced Operational Noise
Usage data revealed more tablet sessions than reservations, indicating near-universal adoption.
Guests returned to the device throughout their stay, averaging 3 minutes and 36 seconds per session.
This engagement translated directly into operational efficiency:
Approximately 50% fewer routine front desk calls
Common questions answered digitally
Staff interactions became more focused and contextual
The tablet effectively became a silent extension of the service team.
How Guest Choice Turned Into Measurable Savings
One of the most tangible outcomes came from the Green Option, allowing guests to opt out of daily housekeeping directly on the tablet.
The process is frictionless.
No phone call.
No door hanger.
One tap.
Housekeeping teams receive real-time updates and adjust workloads immediately.
In November alone:
Around 400 guests opted out
Each skipped stayover cleaning represents an estimated $18 cost
Monthly savings reached approximately $7,200
Projected annual savings: $70,000–$86,000
Importantly, no incentives were offered. Savings were generated purely through guest choice.
Management Perspective
“We implemented SuitePad because we wanted to give our guests a better way to interact with everything our resort offers. The response has been overwhelmingly positive. Guests love the convenience, and it quickly became their preferred channel.”— Cynthia Perez, Managing Director, Marenas Beach Resort
Franklin Da Costa adds:
“Guests expect a seamless, modern experience. The tablets deliver exactly that — intuitive, instant access to our services. The feedback has been fantastic.”
The Takeaway
At Marenas Beach Resort, improving guest convenience led to rapid adoption, quieter operations, and measurable savings.
Without incentives or added pressure on teams, everyday guest choices translated into operational and financial impact.
Digital access did not replace service.
It amplified it.
