In a bold move to redefine its global presence in hospitality technology, Shiji has officially launched a striking new brand identity under the theme Day and Night. This rebranding—introduced at ITB Berlin—goes far beyond updated visuals. It represents a deeper strategic repositioning that aligns Shiji’s growing portfolio with a unified, emotionally resonant narrative.

A Theme that Reflects the Heart of Hospitality

The Day and Night concept is more than a design choice—it’s a statement of purpose. It mirrors the 24/7 nature of the hospitality industry and reinforces Shiji’s role as a reliable partner to hotel brands and operators around the clock. Whether a guest is checking in at sunrise in Tokyo or sending a service request at midnight in New York, Shiji is always present.

A Smarter, Simpler Product Architecture

As part of the rebrand, Shiji has reorganized its offering into 10 core product groups. This clearer structure allows for easier navigation, greater scalability, and more effective integration across platforms and markets.

Global Appeal, Local Relevance

The new identity is globally adaptive, intuitive across cultures, and consistent whether it’s deployed in Singapore or Berlin. The brand now carries the same clarity and emotional resonance across every market it serves.

Built for the Future

This rebrand isn’t just about now—it’s about what’s next. Shiji’s renewed positioning is optimized for AI-powered storytelling and multichannel engagement, ensuring it’s ready for the evolving demands of a dynamic industry.

Conclusion

With this transformation, Shiji strengthens its stance as a unified, future-ready, and emotionally connected brand—one that delivers clarity, simplicity, and strategic value to its hospitality partners worldwide.