Revenue managers can no longer depend solely on their
compset when shaping pricing strategies. In today’s volatile market,
competitors shift frequently, and relying purely on direct comparisons can lead
to costly strategic errors.
While competitor influence still matters, its role needs
to evolve. Instead of simply reacting to others, hotels must focus on
understanding the broader market context, identifying trends, and making
decisions based on actual market intelligence—not just competitor prices.
To address this shift, BEONx offers a
forward-thinking solution: SmartRange—an innovative competitor and
market intelligence model that redefines how hotels analyse market conditions
and position rates with precision, consistency, and strategic logic.
What makes SmartRange a game-changer
SmartRange is a next-generation pricing model, fuelled by
artificial intelligence, that moves beyond traditional compset-based pricing.
Leveraging BEONx’s proprietary Hotel Quality Index (HQI), it analyses a
hotel’s price behaviour in the market, detects unusual variations, and
recommends optimal rate ranges to drive more stable and profitable decisions.
Rather than reacting to every competitive price shift,
SmartRange empowers hoteliers to detect patterns, interpret historical
behaviours, and strategically position rates—with less volatility.
From simple comparisons to contextual
strategy
SmartRange’s key advantage lies in its ability to
generate reliable, context-driven recommendations—even when competitor data is
limited or inconsistent.
This translates to:
- More
stable pricing decisions, avoiding rates that fall outside market
expectations.
- Reduced
vulnerability to aggressive or erratic competitor tactics.
- Price
positioning based on your hotel’s quality and that of your competitors,
using HQI.
- Greater
autonomy in decision-making, grounded in data—not just instinct.
In essence, SmartRange ensures your pricing strategy
reinforces profitability, rather than reacting impulsively to market noise.
An AI advantage in competitive markets
In fast-moving or data-limited destinations, SmartRange
becomes indispensable. It allows hotels to protect their brand positioning,
control price perception, and maximise revenue without sacrificing pricing
logic.
By combining HQI with SmartRange, the BEONx RMS helps
hoteliers curb rate volatility, enhance market perception, and improve KPIs
such as RevPAR, ADR, and room profitability.
It also minimises the need for manual competitor
tracking, freeing your team to focus on strategic execution rather than
administrative tasks.
At BEONx, AI is not just about automation—it’s about
enabling better commercial decisions. SmartRange eliminates the need for
constant monitoring, prevents knee-jerk pricing adjustments, and helps hotels
operate with clarity, control, and confidence.
We’re not just following industry trends—we’re creating
tools that help hoteliers drive profitability, their way.
Curious?
Let’s chat—no pressure, just revenue managers talking shop.
Book a demo and discover how SmartRange can stabilise your pricing, refine your strategies, and support confident decision-making—even when your compset doesn’t.
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