ExploreTECH, the premier digital marketplace for hospitality and travel technology, is pleased to announce a strategic partnership with Profitroom, an esteemed provider of software and services supporting direct booking strategies. 

Profitroom's Booking Engine 360 (booking engine and central reservation system) is renowned for its ability to optimize room rates and maximize profitability through advanced rate shopping and market intelligence tools. With a strong focus on guest satisfaction and personalized experiences, Profitroom's award-winning 360° booking platform has enhanced the direct booking performance of over 3,500 hotels and resorts globally.

Ralph Melis, Chief Operating Officer at ExploreTECH, emphasized the significance of this partnership: "At ExploreTECH, we are committed to driving innovation and excellence in the hospitality industry through technology. Partnering with Profitroom allows us to further our mission by presenting hotels with technology solutions to streamline operations, increase revenue, and elevate guest experiences."

Anna Harris, Chief Growth Officer at Profitroom, echoed Melis's sentiments, stating, "Profitroom and ExploreTECH are at the forefront of innovation in hospitality. Together, we're not just shaping experiences; we're redefining the journey of every guest and setting new standards for modern hotel management."

With Profitroom's comprehensive suite of solutions seamlessly integrated into ExploreTECH's platform, hotels can expect enhanced operational efficiency, increased direct bookings, and unparalleled guest satisfaction.