In recent years, the technology sector behind the hospitality industry has undergone an unprecedented technological revolution. As in many other fields, this is also due to artificial intelligence, which has made hotel software increasingly sophisticated and automated, simplifying the work of hoteliers.  

Implementing tools based on AI algorithms can simplify and make processes more efficient, thus increasing revenues and maximising profit. Blastness has implemented various AI and machine learning systems in its software specifically to support properties in maximising revenue, especially in Digital Marketing, pricing strategy management, and market analysis. 

1. Bid Management System (BMS) 

One of the most interesting areas of Artificial Intelligence in which Blastness has invested in recent years is systems for the automated management of web advertising campaigns on search engines and meta-markets.  

The Bid Management System tailor-made by Blastness for the hotel market, uses AI-powered and machine learning algorithms to manage booking-oriented Pay per Click campaigns on search engines and metasearch.  

Campaigns managed by the Blastness Bid Management System are operational in seven languages and over 200 countries and provide an always-on approach which provides a dynamic and potentially unlimited budget to guarantee the highest possible performance at all times and make the property as competitive as possible against the high advertising investment capacities of the OTAs. 

Thanks to AI, the Bid Management System can manage over 60,000 auctions per hour and 200,000 keywords, processing a large amount of data from different systems connected to the property (Booking Engine, Property Management System, Customer Relationship Management, Market Intelligence, Rate Shopper, etc.) and analysing the performance of campaigns in real-time to automatically modify the bidding and adapt it to market fluctuations to achieve an improved performance, generate direct bookings and increase revenues.

2. Revenue Management System (RMS) 

The Revenue Management System is an automated and semi-automated processing and management system for pricing strategies. Blastness offers hoteliers two versions of the revenue management system. The first is Rules, which create pricing strategies through a set of rules based on a calendar, occupancy, and booking window. The second, Algorithm S2, uses intelligence algorithms to process real-time data from market, site, and hotel-related systems such as the Central Reservation System and Property Management System to establish estimated occupancy per date and suggest optimal pricing changes quickly. 

AI-powered algorithms also enable the Revenue Management System to determine the estimated occupancy for each date with a very high degree of accuracy. At 60 to 90 days, the accuracy reaches between 92% and 95%. 

This provides hoteliers with more timely and accurate information to manage their pricing and, thanks to the AutoPilot function, a tool to automate price changes and respond more promptly to market changes. 

3. Market Intelligence 

Market Intelligence is a tool that analyses the price index in real-time, the level of market saturation by individual date, and relevant events in the area to determine the best possible price to set. 

The system developed by Blastness is a predictive solution that uses AI-powered algorithms to determine the set of competitors of a property on the basis of objective factors, with regular updates according to data-driven logic.  

This gives the property more extensive and regularly updated information than that provided by the Competitive Set normally used, which is determined by the hotelier based on subjective criteria and only updated from time to time to identify the areas of opportunity offered by the market.