hotellab has introduced a major enhancement to its built-in Rate Shopper: competitor price analysis from the Booking.com mobile application.
Previously, competitor pricing data was captured only from the web version of Booking.com. With the new functionality, the system now collects pricing directly from the Booking.com mobile app, significantly improving the accuracy of competitive data within the RMS. This represents a structural advancement in how competitive intelligence is gathered, interpreted, and applied to automated pricing decisions — a capability currently unmatched by any other RMS platform.
Why mobile prices matter
Hotels frequently offer lower rates on the Booking.com mobile app than on desktop due to:
- Mobile-only discounts
- Genius program pricing
- App-exclusive promotions
As a result, the actual selling price of a room is often lower than the web-listed rate. RMS platforms that rely only on website data may miss these signals, leading to incomplete competitive insights and less accurate pricing recommendations.
Benefits for revenue managers
Revenue managers gain several advantages from mobile app price analysis:
- More Accurate Market Positioning:
- The new feature provides a more accurate understanding of true market positioning, reflecting not only desktop rates but also mobile pricing strategies that competitors actively use to drive bookings.
- Improved Pricing Recommendations
- Pricing recommendations become more precise because the system reacts to real competitive signals, including mobile discounts and Genius pricing adjustments that may not be visible on the website.
- Enhanced Forecasting
- When the competitive landscape is captured more accurately, demand modeling becomes more reliable, which ultimately supports better long-term revenue planning.
What sets hotellab apart
hotellab now is the only RMS platform with a fully built-in Rate Shopper, meaning competitive data collection is not an external tool or add-on but a core component of the pricing engine.
The addition of Booking.com mobile app price analysis makes this integrated approach even more powerful. No other RMS currently combines:
- Native, built-in Rate Shopper
- Direct analysis of Booking.com mobile app prices
- Automated pricing algorithms
- Forecasting and analytics tools
- A single unified platform
While many solutions rely on standalone rate shoppers or external data feeds, hotellab ensures that competitive intelligence flows directly into the RMS logic without delay. This tight integration is critical for maintaining data consistency and delivering accurate recommendations.
“A built-in Rate Shopper is a critical element of any modern RMS because competitive data must be directly connected to pricing algorithms. By integrating Booking.com mobile app rate analysis, hotels can make more accurate, data-driven revenue decisions that directly impact business results.”
— Anatoly Burdakov, CEO & CPO, hotellab
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