My name is Maciej Adamski, and I’m a software engineer from Poland with a background in enterprise technology, having previously worked with organizations such as IBM, Michelin, and Kyndryl.

More recently, my focus has shifted toward hospitality. What led me here was a simple observation that stayed with me: while hotels continue to invest heavily in guest-facing technology and core systems, spa and wellness operations are often still managed manually.

In many properties, bookings are handled through phone calls, paper schedules, or disconnected tools. Guests who want to book a treatment late in the evening have to wait until morning. At the same time, treatment rooms can sit empty while therapists are available, and double bookings occur because rooms, staff, and equipment are not managed within a single system.

This gap between guest expectation and operational reality is what led me to start building AURI.

The operational gap in spa and wellness management

Spa operations are inherently more complex than standard scheduling. Each booking depends on multiple variables being aligned at once:

• Therapist availability
• Treatment room allocation
• Specialized equipment

Without a system that connects all three, inefficiencies are difficult to avoid.

From what I’ve seen, this often results in:

• Lost revenue due to unfilled time slots
• Scheduling conflicts and double bookings
• Increased manual workload for staff
• Missed opportunities to capture guest demand in real time

A purpose-built approach to spa booking and resource management

AURI was built specifically to address these challenges, with a focus on how spa operations actually function day to day.

The platform brings together all key resources into a single booking flow, ensuring that therapists, rooms, and equipment are always aligned. This removes the need for manual coordination and significantly reduces the risk of conflicts.

From the guest side, bookings can be made at any time through a branded QR code, without requiring an app. Treatments are automatically posted to the guest room folio and settled at checkout, creating a more seamless experience.

Each property operates within its own dedicated, fully white-labelled environment, allowing hotels to maintain their brand identity without relying on shared platforms or third-party visibility.

Moving toward more connected guest experiences

As hospitality continues to evolve, guest expectations around convenience and immediacy are only increasing.

In my view, spa and wellness departments represent one of the clearest opportunities for improvement, both in terms of operational efficiency and revenue generation.

By bringing spa operations into a more connected, system-driven environment, hotels can:

• Capture more spontaneous demand
• Reduce operational friction for staff
• Improve resource utilisation
• Deliver a more consistent guest experience

Opening the conversation

I joined ExploreTECH not just to share what I’m building, but to connect with professionals who understand the realities of running hotel operations.

If you’re working in spa management or hospitality technology, I would genuinely welcome the opportunity to exchange perspectives and learn from your experience.

About the author