Let’s face it—booking travel today feels a little different than it used to. Guests want flexibility, quick refunds, and the peace of mind that if life gets in the way, their money won’t be lost. And on the other side? Hospitality businesses are feeling the pressure—rising no-show rates, complex refund processes, and increasing expectations with fewer resources.

That’s where Protect Group steps in.

With innovative solutions like Refund Protect and Protect Plus, they’re helping hospitality and event brands turn flexibility into a strategic advantage. It’s not just about protecting bookings—it’s about building guest confidence, boosting conversions, and unlocking new revenue streams, all without adding operational stress.

We caught up with Tamer Nassar, Regional Director, Middle East & Turkey, to learn how Protect Group is transforming the way hotels and event organizers think about risk and reward.

Why Booking Protection Matters Now More Than Ever

The hospitality and events industries have been navigating a whirlwind of change—from global disruptions to shifting traveler expectations. One thing is clear: guests want more control and confidence when they book.

“Merchants were stuck between offering strict non-refundable rates and managing painful refund processes,” explains Tamer. “We saw a way to bridge that gap—giving customers peace of mind without putting extra strain on the business.”

Protect Group’s solutions were designed to solve real pain points: rising no-shows, refund-related admin overload, and the growing demand for flexible options. Their answer? Build protection directly into the booking flow—seamless for the guest, stress-free for the operator.

So, What is Refund Protect?

Think of it as an instant upgrade for peace of mind.

With Refund Protect, guests can choose to make their booking refundable at checkout for a small fee. If something unexpected happens—illness, transport issues, emergencies—they get 100% of their money back. No arguments. No complicated claims process.

Better yet? Protect Group handles everything. Customer service, refund approval, and payout. Businesses don’t take on the risk, and they don’t spend hours managing disputes. It’s a win-win.

“We’re not just offering a refund—we’re offering freedom,” says Tamer. “Guests book with more confidence, and businesses see the results immediately in their conversion rates.”

Taking It to the Next Level with Protect Plus

If Refund Protect is the safety net, Protect Plus is the upgrade to a first-class experience.

This enhanced suite of ancillary products adds serious value to the guest journey, including:

• Flight Disruption Compensation
• Baggage Delay Compensation
• Airport Lounge Access
• eSIMs for global connectivity
• Carbon Offsetting

“It’s all about helping our partners stand out in a competitive market,” Tamer shares. “Guests love the extras, and businesses love the commission-based revenue—especially when there’s zero operational burden.”

These added services don’t just offer convenience—they send a strong signal that your brand cares about every step of the journey.

The Impact on Bookings and the Bottom Line

Do protection options really move the needle?

According to Tamer, the answer is a definite yes. “Partners offering Refund Protect typically see a conversion uplift of 8–15%, especially on non-refundable rates. Guests are far more likely to book when they know they’re covered.”

He points to a recent success story:

“One of our resort partners in South America integrated Refund Protect. In just one quarter, they saw a 12% increase in bookings—and created a new stream of ancillary revenue. All with no additional work for their team.”

That’s what happens when flexibility meets automation.

Keeping Up with the Modern Guest

Today’s travelers are savvier than ever. They read the fine print. They check refund policies. And increasingly, they choose providers who offer flexibility upfront.

“The pandemic accelerated this shift,” says Tamer. “People now expect transparent terms and quick refunds. Offering protection isn’t just a bonus—it’s becoming a deciding factor in the booking process.”

And the trends don’t stop there. Protect Group is leaning into embedded experiences—making protection and ancillaries a natural, frictionless part of the guest journey. From sustainability perks like carbon offsetting to connectivity tools like eSIMs, guests are looking for more than just a bed—they want value, convenience, and peace of mind.

What’s Next for Protect Group?

Always innovating, the team at Protect Group has already introduced eSIM solutions and fairweather guarantees—ensuring guests aren’t left out of pocket if the weather ruins their plans.

And the future? Even more personalization, smarter data use, and deeper integration.

“In five years, protection will be an expected part of every booking,” says Tamer. “It will be smarter, greener, and built around what customers actually care about. We’re excited to lead that shift.”

Final Thoughts: A Smarter Way to Book

Risk is part of the game in hospitality. But with the right partner, it doesn’t have to be a liability—it can be a competitive edge.

Protect Group is proving that flexibility sells. And with zero operational burden, scalable implementation, and real guest impact, it’s not just about protection—it’s about transformation.

Ready to give your guests the confidence they’re looking for—and boost your revenue in the process?

It might be time to protect more than just your bottom line.
Connect with Protect Group today and see how booking protection can power your next phase of growth.