Let’s face it—booking travel today feels a little
different than it used to. Guests want flexibility, quick refunds, and the
peace of mind that if life gets in the way, their money won’t be lost. And on
the other side? Hospitality businesses are feeling the pressure—rising no-show
rates, complex refund processes, and increasing expectations with fewer
resources.
That’s where Protect Group
steps in.
With innovative solutions like Refund
Protect and Protect Plus, they’re helping hospitality and event
brands turn flexibility into a strategic advantage. It’s not just about
protecting bookings—it’s about building guest confidence, boosting conversions,
and unlocking new revenue streams, all without adding operational stress.
We caught up with Tamer Nassar, Regional Director,
Middle East & Turkey, to learn how Protect Group is transforming the way
hotels and event organizers think about risk and reward.
Why Booking Protection Matters Now More Than
Ever
The hospitality and events industries have been
navigating a whirlwind of change—from global disruptions to shifting traveler
expectations. One thing is clear: guests want more control and confidence
when they book.
“Merchants were stuck between offering strict
non-refundable rates and managing painful refund processes,” explains Tamer.
“We saw a way to bridge that gap—giving customers peace of mind without putting
extra strain on the business.”
Protect Group’s solutions were designed to solve real
pain points: rising no-shows, refund-related admin overload, and the
growing demand for flexible options. Their answer? Build protection directly
into the booking flow—seamless for the guest, stress-free for the operator.
So, What is Refund Protect?
Think of it as an instant upgrade for peace of mind.
With Refund Protect, guests can choose to make
their booking refundable at checkout for a small fee. If something unexpected
happens—illness, transport issues, emergencies—they get 100% of their money
back. No arguments. No complicated claims process.
Better yet? Protect Group handles everything.
Customer service, refund approval, and payout. Businesses don’t take on the
risk, and they don’t spend hours managing disputes. It’s a win-win.
“We’re not just offering a refund—we’re offering
freedom,” says Tamer. “Guests book with more confidence, and businesses see the
results immediately in their conversion rates.”
Taking It to the Next Level with Protect Plus
If Refund Protect is the safety net, Protect Plus
is the upgrade to a first-class experience.
This enhanced suite of ancillary products adds serious
value to the guest journey, including:
- Flight
Disruption Compensation
- Baggage
Delay Compensation
- Airport
Lounge Access
- eSIMs
for global connectivity
- Carbon
Offsetting
“It’s all about helping our partners stand out in
a competitive market,” Tamer shares. “Guests love the extras, and businesses
love the commission-based revenue—especially when there’s zero operational
burden.”
These added services don’t just offer convenience—they
send a strong signal that your brand cares about every step of the journey.
The Impact on Bookings and the Bottom Line
Do protection options really move the needle?
According to Tamer, the answer is a definite yes.
“Partners offering Refund Protect typically see a conversion uplift of 8–15%,
especially on non-refundable rates. Guests are far more likely to book when
they know they’re covered.”
He points to a recent success story:
“One of our resort partners in South America integrated
Refund Protect. In just one quarter, they saw a 12% increase in bookings—and
created a new stream of ancillary revenue. All with no additional work for
their team.”
That’s what happens when flexibility meets automation.
Keeping Up with the Modern Guest
Today’s travelers are savvier than ever. They read the
fine print. They check refund policies. And increasingly, they choose
providers who offer flexibility upfront.
“The pandemic accelerated this shift,” says Tamer.
“People now expect transparent terms and quick refunds. Offering protection
isn’t just a bonus—it’s becoming a deciding factor in the booking process.”
And the trends don’t stop there. Protect Group is leaning
into embedded experiences—making protection and ancillaries a natural,
frictionless part of the guest journey. From sustainability perks like
carbon offsetting to connectivity tools like eSIMs, guests are looking
for more than just a bed—they want value, convenience, and peace of mind.
What’s Next for Protect Group?
Always innovating, the team at Protect Group has already
introduced eSIM solutions and fairweather guarantees—ensuring
guests aren’t left out of pocket if the weather ruins their plans.
And the future? Even more personalization, smarter data
use, and deeper integration.
“In five years, protection will be an expected part of
every booking,” says Tamer. “It will be smarter, greener, and built around what
customers actually care about. We’re excited to lead that shift.”
Final Thoughts: A Smarter Way to Book
Risk is part of the game in hospitality. But with the
right partner, it doesn’t have to be a liability—it can be a competitive
edge.
Protect Group is proving that flexibility sells.
And with zero operational burden, scalable implementation, and real guest
impact, it’s not just about protection—it’s about transformation.
Ready to give your guests the confidence they’re looking
for—and boost your revenue in the process?
It might be time to protect more than just
your bottom line.
Connect with Protect Group today and see how booking protection can power your
next phase of growth.
