FLYR Hospitality Forecasts Now Power Triptease Auto Date Boost
Marketing spend on metasearch can rise automatically when a date is tracking below a FLYR occupancy forecast, and stop when the gap closes.
FLYR Hospitality’s demand forecast now powers Triptease Auto Date Boost, so marketing spend on metasearch can rise automatically when a date is tracking below an occupancy-forecast threshold, and stop when the gap closes.
The article, by Director of Product Nicole Adair, argues that many revenue and marketing teams still hand low-forecast dates across manually, and that relying on on-the-books data can mean the window to build visibility has already narrowed. Auto Date Boost is designed to increase visibility on those dates without that manual coordination, but only if the forecast used to trigger it is reliable.
FLYR forecasts at room type and rate code level, covering arrivals, cancellations and length of stay, and says those models are checked continuously through backtesting, with accuracy visible in the platform.
When a boost is triggered, Triptease increases visibility on Google Hotel Ads while FLYR’s pricing engine keeps adjusting rates hourly. FLYR says early hotel uses showed stronger impression share and top ad placement on boosted dates compared with dates that were not boosted. No named properties or figures are given.
Originally published by FLYR: Precision-Led Marketing: Using Forecast Intelligence to Build Visibility Where It Counts