ExploreTECH is excited to announce its new partnership with Plusgrade, a leader in ancillary revenue solutions for the travel and hospitality industry. This collaboration is a great step forward in offering hospitality professionals access to innovative tools that can help generate additional revenue.

Boosting revenue beyond room bookings

Plusgrade specializes in helping hospitality providers unlock new revenue opportunities beyond just room bookings. Their capabilities extend across individual products to deliver a connected, data-driven approach to ancillary revenue. These include:

Maximize Revenue, Minimize Effort

Plusgrade’s solutions empower hotels to monetize every stage of the guest journey through:

●       Premium Room Upgrades: Guests can bid for or buy upgrades via personalized pre-arrival offers.

●       Flexible Stay Options: Monetize early check-in, late check-out, and extra nights with real-time, demand-driven offers.

●       Experiences & Add-Ons: Promote spa visits, dining, and in-room extras tailored to guest preferences.

●       Pay with Points: The only upsell platform supporting loyalty currency, unlocking new revenue from points programs.

●       Front Desk Tools: Equip staff with smart upgrade prompts and guest insights at check-in.

●       Seamless Integration: Connects with 25+ major PMS, CRS, and booking systems for fast, automated deployment.

●       Optimization Engine: AI-powered pricing and offer timing, based on data from 250+ global partners.

With a presence in 70+ countries, Plusgrade helps hotels embed ancillary revenue into their strategy while improving operational efficiency.

A Natural Fit

“This partnership is a natural fit—together, we’re making it easier for hotels to unlock the full revenue potential of every guest stay,” said Dan Hiza, VP, Business Development, Hospitality Ancillaries at Plusgrade. “ExploreTECH’s reach and our ancillary expertise will help operators drive smarter, more personalized growth.”

Ralph Melis, COO of ExploreTECH, added, “Plusgrade’s solutions are a great addition to our platform. Their focus on creating value for hospitality providers aligns with our goal of helping businesses make smarter, faster decisions about the technology they use.”

As ExploreTECH continues to grow its network of partners, hospitality leaders across the region are now better equipped to leverage new tools that can help them grow their businesses.

To learn more about Plusgrade, visit www.plusgrade.com.