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- DoorDash announces acquisition of SevenRooms to enhance its Commerce Platform with omnichannel tools for restaurants and hospitality businesses.
- The combination will help merchants grow in-store sales, strengthen customer relationships, and boost profitability by integrating SevenRooms’s best-in-class CRM and guest experience tools into the DoorDash Commerce Platform.
- SevenRooms will continue its mission to empower restaurants and hospitality operators to deliver exceptional guest experiences, while gaining access to DoorDash’s scale, resources, and global reach.
SAN
FRANCISCO, May 6, 2025 – DoorDash (NASDAQ:
DASH), a leading global platform for local commerce, today announced it has
reached an agreement to acquire SevenRooms, a New York City-based software company
and a global leader in hospitality technology. The move marks a significant
expansion of DoorDash’s Commerce Platform capabilities, equipping merchants
globally with new tools to grow in-store and delivery sales, build stronger
customer relationships, and increase profitability. The acquisition is expected
to close during the second half of 2025, subject to customary closing
conditions and regulatory approvals.
“We’re
enhancing the DoorDash Commerce Platform to help merchants serve their
customers across all channels,” said Parisa Sadrzadeh, Vice President, Strategy
and Operations at DoorDash. “With SevenRooms, we’re excited to give local
businesses around the globe new ways to bring more guests in the door, build
and grow direct relationships with their customers, access best-in-class CRM,
and drive profitability through smarter marketing.”
Founded in
2011 by Joel Montaniel, Allison Page and Kinesh Patel, SevenRooms delivers
best-in-class tools for marketing, operations, and guest experience – all
deeply integrated with its industry-leading CRM – to help restaurants, hotels,
and hospitality businesses deepen guest relationships, streamline operations,
and drive revenue growth. The combination of DoorDash’s scale, reach, and
proven track record of digital innovation with SevenRooms’s in-store
capabilities will enhance merchants’ ability to drive growth across both
first-party and third-party channels.
“We founded
SevenRooms with a mission to help hospitality operators understand their guests
and grow their business, enabling a more sustainable future," said Joel
Montaniel, Co-Founder and CEO of SevenRooms. "We believe restaurants are
the fabric of local communities, and through every table touch, welcome back
and raised glass, our focus has always been on helping them grow while making
their guests feel at home. With an operator-first mentality at our core, we're
excited to embark on this next chapter with DoorDash – delivering greater
innovation, a direct channel to a network of millions of DoorDash consumers,
more personalized guest relationships and elevated experiences that transform
first-time diners into loyal regulars. Together, we're equipping restaurants
with the tools to own the guest experience, grow their customer base, and
thrive in an omnichannel world – inside and outside of the merchant's four
walls.”
As part of
DoorDash, SevenRooms will have access to expanded resources and global reach,
accelerating its innovation roadmap and unlocking more value for more
merchants. Together, DoorDash and SevenRooms will continue to support an open,
partner-friendly ecosystem.
The deal
reflects DoorDash’s broader mission to empower local businesses and foster
stronger connections between consumers and the places they love—whether they’re
going out, ordering in, or engaging through a merchant’s own digital
presence.
William Blair
served as exclusive financial advisor, and Goodwin Procter LLP as legal advisor
to SevenRooms on this transaction. A&O Shearman served as legal advisor to
DoorDash.
About DoorDash
DoorDash
(NASDAQ: DASH) is one of the world’s leading local commerce platforms that
helps businesses of all kinds grow and innovate, connects consumers to the best
of their neighborhoods, and gives people fast, flexible ways to earn. Since its
founding in 2013, DoorDash has expanded to over 30 countries, using technology
and logistics to shape the future of commerce. Through its Marketplace and its
Commerce Platform, DoorDash is driving economic vitality in the regions it
serves worldwide.
About SevenRooms
SevenRooms is
a CRM, marketing and operations platform for growing restaurants in the
hospitality industry. From Michelin star gems to local favorites, the
all-in-one platform helps restaurants increase sales, delight guests, and keep
them coming back, automatically. The full suite of products includes
reservations, waitlist and table management, review aggregation, revenue
management, referrals, email and text marketing, and marketing automation.
Founded in 2011, SevenRooms has more than 13,000 dining, hotel F&B,
nightlife and entertainment venues globally, including: Marriott International,
MGM Resorts International, Mandarin Oriental Hotel Group, Wynn Resorts,
Jumeirah Group, Hard Rock Hotels & Resorts, Atlantis Resorts, Dorchester
Collection, Rosewood Hotel Group, Wolfgang Puck, Michael Mina, Union Square
Hospitality Group, Australian Venue Co., Merivale, Harrods, Fortnum &
Mason, JKS Restaurants, The Madera Group, NoHo Hospitality, Nobu Restaurants,
Black Sheep Restaurant Group, The Wolseley Hospitality Group, Dishoom, Groot
Hospitality, and Live Nation.
Forward-Looking Statements
This release includes forward-looking statements, which involve risks and uncertainties and relate to future events or performance, including expectations around the proposed acquisition of SevenRooms. These statements often include terms like “may,” “will,” “expect,” “believe,” or similar language. Actual results may differ due to various risks, including regulatory approvals, integration challenges, and market conditions. For more details, please refer to DoorDash’s filings with the SEC. We undertake no obligation to update these statements, except as required by law.
