How do you know if your hotel marketing and communications are performing the way they should? You need data to compare yourself against to help you understand what worked and what didn't.

We've mined our extensive customer data for insights, drawing on 1.8 billion emails sent in 2023, 37 million guest reviews, 19 million text messages, and 4.6 million phone calls to bring you benchmarks specific to your market in our 2024 Hospitality Benchmark Report.

Here are some key stats:

• Hoteliers worldwide increased their guest database by an average of 28%.

• The average number of reviews a hotel receives each month increased by 12.8%, from 56 to 64.

• Guests responded to texts from hoteliers on the messaging channel 24.3% of the time.

• The average inbound lead call volume in 2023 is 5.1 calls per room.

Use this report to champion the work of your team, compare your results to hoteliers in your region, define goals and KPIs based on real benchmarks, and get inspired by what you can accomplish when you're empowered with data.

CLICK HERE to access the report.