Leading hotel technology leader takes significant strides toward a cutting-edge CRM platform, enhancing hotel-guest relationships and revenue growth.

Barcelona, Spain, 10 October 2023 – Cendyn, a trailblazer in propelling the hospitality industry into the digital age, proudly announces its strategic acquisition of PUSHTech. PUSHTech is renowned for its pioneering role in hotel Customer Relationship Management (CRM) services and marketing automation technology. 

This move underscores Cendyn's unwavering commitment to the future of CRM, reflecting its increased investment in innovative solutions that prioritize customers and empower hoteliers to optimize their revenue streams using advanced CRM strategies.

PUSHTech is a cloud-based Customer Data Platform (CDP) and CRM solution that offers an all-inclusive answer tailored to the hospitality industry. Its strengths lie in marketing automation across various channels, guest journey automation, and sales CRM. Supported by a modern technology framework, this platform enables you to consolidate, segment, and manage your databases to boost direct bookings, enhance guest loyalty, and automate guest interactions through channels like email, SMS, WhatsApp, and social media.

In a time when building and retaining guest loyalty is an ever-mounting challenge, the acquisition of PUSHTech reinforces Cendyn's commitment to progress in the CRM landscape. This strategic move exemplifies Cendyn's dedication to providing hoteliers with the tools they need to cultivate lasting relationships with guests, thereby increasing loyalty and, consequently, generating more profitable revenue.

“By seamlessly integrating PUSHTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities,” said Jack Blaha, CEO at Cendyn. “Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services. This acquisition doubles down on that mission, and we’re thrilled to explore the boundless potential of PUSHTech to bring it to fruition.”

“We are incredibly excited about joining forces with Cendyn,” said Carlos Moncho, CEO at PUSHTech. “The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry.”