Cendyn expands payment ecosystem tackling cart
abandonment
Unified payment framework removes direct booking
friction, provides hotels with greater operational control, and delivers
flexibility to facilitate booking conversion
Cendyn adds four payment integrations (Flex Pay, FreedomPay,
Stripe, Gr4vy) to its CRS, enabling BNPL, multi-currency support, and
policy-driven payment management to cut direct booking drop-off.
<blockquote><blockquote><blockquote>AUSTIN,
Texas — Cendyn, the leading hospitality marketing software and
services platform, has launched a new unified payment framework within the
Cendyn CRS to help reduce cart abandonment for direct bookings.
With four new integrations to leading payment
platforms, the Cendyn CRS now removes payment
friction, providing guests with greater choice and enables hotel
finance teams to remain in full control of how transactions are structured,
collected, and reconciled.
Working with Flex Pay, FreedomPay, Stripe, and Gr4vy,
the direct channel can now support buy-now-pay-later (BNPL) options,
policy-driven lifecycle management, global currency acceptance, and intelligent
gateway routing. By augmenting payment and financial
management capabilities, hotels can reduce poor digital experiences, which
cause 52% of travelers to abandon their cart [Siteminder 2025].
Cendyn CRS gives hotels access to new and alternative
payment models such as BNPL to not only meet guest expectations by offering
choice but provide a better digital experience to secure the transaction.
According to NerdWallet 2026 Summer Travel Report, about
one-sixth of 2026 summer travelers (17%) say they’ll pay travel
expenses with BNPL services, while 43% of BNPL guests upgraded their
stay [Uplift 2024].
This integrated payment ecosystem delivers the
infrastructure to meet local guest preferences and enable greater financial
flexibility, including booking modifications, cancellations, and refunds, and
offering partial payments as part of pre-booking conditions. With the addition
of regional payment gateways, hotels can better secure international direct
bookings by significantly reducing declined authorizations and currency
limitations.
Every lost booking is a revenue decision. When guests
abandon the checkout it’s often because their preferred payment method isn't
available. This is a conversion failure that hits both the commercial P&L
and the direct channel. Hotels work hard to drive guests to book direct, it’s a
shame to forfeit bookings when the rest of the journey is robust. Losing guests
at the payment stage is avoidable and in expanding our payment ecosystem we're
giving hotels the flexibility guests expect while giving finance teams greater
control over how payments are managed.Kevin Duncan, Executive Vice President
Product, Cendyn
Today’s travelers expect greater flexibility in how they pay
for their stays, and hotels are looking for new ways to convert demand while
preserving control of their commercial strategy. Through our integration with
Cendyn CRS, hoteliers can introduce Buy Now, Pay Later options directly within
the booking experience, offering guests more choice while helping drive booking
completion and direct revenue growth. Tom Botts, President, Flex Pay
Hotels need payment infrastructure that can adapt to the
realities of modern commerce while maintaining control and consistency across
the guest journey. Our integration with Cendyn CRS enables policy-driven
payment management throughout the reservation lifecycle, helping hoteliers
streamline payment operations, support flexible payment strategies, and deliver
a more seamless booking experience for guests. Kevin Carson, Senior Vice
President Global Partnerships, FreedomPay
At Gr4vy, we believe the payment process should be seamless,
no matter where the guest is booking from. Our integration with Cendyn ensures
that global hotel groups can provide a smooth, consistent experience that
ultimately boosts authorization rates and revenue.John Lunn, CEO & Founder,
Gr4vy
The Cendyn CRS payment ecosystem is available as part of a
standard subscription to Cendyn CRS.
For more information, go to cendyn.com
