Booking.com has chosen Shiji IcePortal as a partner for visual content distribution and Shiji ReviewPro as a partner for reputation and guest review management.

Booking.com has entered into a strategic alliance with Shiji Group, the renowned global hospitality technology innovator. This collaboration aims to bolster hotels' visual content management and guest review capabilities.

Established in 1996 and headquartered in Amsterdam, Booking.com stands as the largest online travel agency, offering a staggering 2.7 million property listings on its platform. As part of this newfound partnership, Booking.com has selected Shiji IcePortal to manage its photos. IcePortal, a component of Shiji Distribution Solutions, specializes in providing forward-thinking content distribution and connectivity solutions to optimize hotels' distribution strategies and channel rankings.

This partnership will enable Booking.com's properties to showcase their accommodations through captivating imagery, enticing more travelers and boosting bookings.

Furthermore, Booking.com has chosen Shiji ReviewPro as its partner for review management. Shiji ReviewPro is a leading guest experience management software that empowers hotels to enhance profitability by collecting and comprehending guest feedback, analyzing data, and implementing actionable insights to bolster their online reputation.

Kevin King, COO of Shiji Group, expressed excitement about the collaboration, emphasizing,  "We are thrilled to partner with Booking.com, a company that shares our dedication to elevating the guest experience within the hospitality industry.  By integrating Shiji ReviewPro and Shiji IcePortal into Booking.com's platform, we aim to provide hoteliers with the tools they need to excel in an increasingly competitive market. This partnership reinforces our commitment to innovation and delivering value to our global network of clients."

This partnership signifies a significant milestone for Shiji Group and Booking.com, as they combine their expertise to empower hoteliers in effectively managing their listings.