At Arabian Travel Market (ATM) 2025, BAAN Holding Group’s Hospitality Division and The Digital Hotelier announced a strategic alliance set to raise the bar for hotel technology, operational excellence, and guest service across the region.

The collaboration will bring intelligent hospitality solutions to BAAN Holding’s hotel portfolio, designed to enhance operational workflows, elevate guest experiences, and improve cross-departmental service coordination.

Pioneering a new era of smart hospitality

Through this partnership, BAAN Holding’s properties will deploy The Digital Hotelier’s next-generation platform, which includes:

-        Digital concierge and in-room service tools for seamless guest engagement

-        Back-end service coordination solutions to streamline daily operations

-        The TeamStream system to improve internal communication and response times

By integrating these technologies, BAAN Holding is taking a decisive step toward building smarter, more agile hospitality operations that meet the expectations of today’s tech-savvy traveler.

Voices behind the vision

Qutaiba Alali, Founder & CEO, The Digital Hotelier:
“BAAN Holding’s forward-thinking approach aligns perfectly with our vision. This collaboration will empower their teams with the tools needed to deliver exceptional service, optimize performance, and lead the charge in hospitality innovation.”

Fahad AlObailan, CEO, BAAN Holding Group:
“At BAAN, innovation is at the heart of everything we do. Partnering with The Digital Hotelier enhances our ability to deliver operational excellence, exceed guest expectations, and modernize how we approach hospitality.”

This partnership underscores a shared commitment to embracing cutting-edge solutions that drive measurable results—from faster service response times to more personalized guest journeys. As the hospitality industry evolves, BAAN Holding and The Digital Hotelier are laying the groundwork for what’s next.

Looking ahead: Smarter hospitality starts here

This partnership underscores a shared commitment to embracing cutting-edge solutions that drive measurable results—from faster service response times to more personalized guest journeys. As the hospitality industry evolves, BAAN Holding and The Digital Hotelier are laying the groundwork for what’s next.

Visit The Digital Hotelier for more developments as this transformative partnership unfolds.