As the hospitality sector enters 2025 with optimism, Amadeus has released its Hospitality Market Insights Report – January 2025, offering forward-looking data to help hotels refine their revenue strategies. Drawing on data from Amadeus’ Demand360, the report provides a comprehensive overview of booking trends, occupancy levels, lead times, channels, pace, and segment mix across key global regions, including the United States, Canada, Europe, Greater China, Asia Pacific (including India), the Middle East & Africa (MEA), and Latin America.

Key Highlights for the MEA Region

The Middle East and Africa (MEA) region is experiencing strong hotel occupancy trends, with levels surpassing both 2024 and pre-pandemic 2019 in several key months. Cities like Cape Town, Abu Dhabi, and Nairobi are leading the charge, signaling a robust recovery and heightened travel demand.

Emerging travel destinations are also reshaping the landscape. While London and Paris continue to dominate as top inbound choices, other cities such as Frankfurt and Mumbai are gaining momentum, displacing former favorites like Cairo and Moscow.

Market growth and evolving travel behavior

Cities such as Cape Town and Nairobi are emerging as hotspots, showing exceptional growth with occupancy figures surpassing both 2024 and 2020 levels. This underscores a strong recovery trajectory for these markets and a growing demand for travel across the region.

Meanwhile, booking patterns indicate shifting traveler preferences. Despite high search volumes from U.S. markets, bookings reveal a stronger interest from regional hubs, reflecting an evolving focus on intra-regional travel.

A promising outlook for MEA hospitality

Looking ahead, the MEA region is expected to maintain its growth momentum, with several markets poised to meet or exceed pre-pandemic performance levels. The report highlights that this trajectory is driven by a combination of strategic investments, operational adjustments, and a focus on understanding changing traveler behaviors.

Explore the full report

With insights that extend beyond the MEA region, the Hospitality Market Insights Report – January 2025 delivers valuable data on global booking trends, occupancy rates, and traveler behaviors. Whether you’re looking to optimize your revenue strategy or understand the shifting dynamics of travel demand, this report provides actionable insights for hoteliers across the globe.

Download the full report here and unlock data-driven strategies to stay ahead in the ever-evolving hospitality market.