In just a years’ time, a bold idea has transformed into one of India's fastest-growing hotel brands—Alivaa Hotels & Resorts. Starting as a single-property new entrant in 2024, it has quickly evolved into one of the country's most exciting and promising hotel brands. With over 16 properties already in operation and a roadmap targeting more than 100 hotels in the next five years, Alivaa has captured significant attention in the industry. This outstanding achievement showcases visionary leadership, a deep understanding of market dynamics, a clear growth roadmap, a commitment to guest satisfaction, and, most importantly, the strategic integration of the right technology solution.

Alivaa Hotels & Resorts may be young, but it is making waves in India's dynamic and highly competitive mid-market hospitality segment. Established by industry veterans Vikramjit Singh and Inder Batra, the brand aims to provide a premium hospitality experience to its patrons. Rejecting the limitations of a traditional, capital-heavy model, the group has rapidly adopted an asset-light approach, enabling strategic expansion across both emerging and established destinations. Leveraging a multi-brand strategy, it operates three distinct brands—Alivaa, Hoften, and Xenious Hotels—to cater to a diverse range of travelers nationwide.

 Technology-led growth

At the heart of Alivaa Hotels & Resorts' aggressive yet well-calculated growth strategy, Hotelogix's cloud-based, multi-property management system plays a significant role, having powered the group's operations since 2024.

"Hotelogix has been a trusted technology partner for us. Their multi-property management system enables us to centrally manage group-wide operations from our head office. Most importantly, it also allows us to quickly expand our portfolio by onboarding new properties,” said Vikramjit Singh, Chairman and Managing Director of Alivaa Hotels & Resorts.

Hotelogix has not only delivered speed in scaling but also resulted in significant IT overhead savings—capital that is now invested in enhancing the guest experience and fueling future growth. For instance, Alivaa's ability to onboard new hotels within days is a direct competitive advantage in a fiercely contested market. Additionally, Hotelogix enables real-time data consolidation and remote oversight across all properties.

“Today, investing in modern, user-friendly, and scalable solutions is a must for any hotel brand that eyes big on expansion while serving guests and competing with bigger rivals," said Inder Batra, Co-founder & CFO of Alivaa Hotels & Resorts.

In a market crowded with big names and international chains, Alivaa Hotels & Resorts represents what new, yet growth-obsessed, brands can achieve when vision and digitisation converge. While Hotelogix provides the technological backing, it is Alivaa's leadership's unwavering focus and future-ready mindset that makes all the difference. As the company looks ahead to its next phase of growth, all eyes will be on how this young and bold brand continues to shape the Indian mid-segment hospitality landscape.