Plusgrade, a global leader in ancillary revenue solutions for the travel industry, today announced its partnership with Lark Hotels, a leading lifestyle hotel company. This collaboration aims to elevate guest experiences and unlock new revenue opportunities across Lark Hotels’ portfolio of boutique properties in iconic U.S. destinations.

Enhancing Guest Experience with Personalized Offers

Through this partnership, Lark Hotels will integrate Plusgrade’s upselling solutions—including Premium Upgrade, StayExtend, and StayPlus—into their property management systems. These offerings allow guests to:

• Premium Upgrade: Bid on or purchase room upgrades through a seamless user interface.

• StayExtend: Check-in early, check-out late, or extend their stay.

• StayPlus: Customize stays with post-booking options such as spa treatments, gourmet dinners, and on-property rentals.

Plusgrade’s technology enables Lark Hotels to offer highly personalized experiences while maximizing high-margin ancillary revenue streams.

Executive insights

"We're excited to provide Lark Hotels with the tools to delight guests and maximize high-margin opportunities that will drive substantial revenue growth," said Ken Harris, Founder and CEO of Plusgrade.

"Our partnership with Plusgrade emphasizes our commitment to innovation and guest-centric hospitality," said Nikola Jasprica, VP of Revenue Management at Lark Hotels.

Data-driven hospitality innovation

With deep roots in air, rail, and cruise, Plusgrade brings a data-driven, global ancillary revenue platform to the hospitality sector. Through actionable insights and a personalized approach, Plusgrade enables Lark Hotels to make informed decisions, increase conversion rates, and optimize revenue strategies.

About Plusgrade

Plusgrade powers the global travel industry with leading ancillary revenue solutions. Trusted by over 200 partners across airline, hospitality, cruise, passenger rail, and financial services, Plusgrade has generated billions in revenue opportunities through personalized guest experiences. Founded in 2009, Plusgrade is headquartered in Montreal with offices around the world.

About Lark Hotels

Lark Hotels is a premium hotel development and management company operating more than 50 boutique properties across the Northeast, Southeast, and California. Known for embracing local communities in playful and unexpected ways, Lark delivers intimate getaways in iconic destinations. In addition to managing independent hotels through its third-party division, Lark introduced Bluebird by Lark in 2021—a reimagined collection of roadside lodges.