Corporate meetings continue to dominate the region, holding steady at nearly three-quarters of total demand. But beneath that stability, industry-level shifts are shaping where future opportunity lies. In Q4, Consulting and Training/Education strengthened their lead, pointing to a more skills- and knowledge-driven meetings landscape as the region moves into 2026.
A resilient corporate core
The Middle East MICE market closed Q4 2025 with Corporate meetings firmly at the center, accounting for approximately 76% of total events and remaining stable year-over-year. This sustained performance reflects continued confidence in in-person meetings as a strategic tool for business alignment, collaboration, and growth, even amid selective shifts across other segments.
Consulting and Training lead industry demand
From an industry perspective, Consulting and Training/Education continued to lead the market, reinforcing the region’s focus on advisory services, knowledge exchange, and workforce development. While several established sectors held steady, others experienced more moderate adjustments, signaling a market driven by skills and expertise rather than volume alone.
Emerging momentum across key sectors
Beyond the core industries, Direct Selling and experiential-driven segments showed notable improvement year-over-year, pointing to evolving expectations around engagement and event formats. These shifts add new layers of opportunity within an otherwise stable meetings landscape.
Looking ahead to 2026
As the region moves into 2026, the Middle East MICE market appears well-positioned for measured, sustainable growth, balancing a strong corporate foundation with gradual diversification.
Download the full Q4 2025 report
Inside this report, you’ll see:
- Market segment trends, including Corporate’s stable share and declines in Government and Weddings
- Key industry shifts from 2024 to 2025, including softening in Travel and Pharma/Biotech
- The fastest-improving sectors year over year, such as Direct Selling and Arts & Performing Arts
- Practical insights to help hotel teams align sales strategies and grow future MICE revenue
Want help tailoring these insights to your brand or property? Our regional experts are here to support you.
