The meetings and events
industry in the Middle East continues to evolve, and the latest Q2 2025
Regional Update from Knowland
by Cendyn reveals compelling trends that every hospitality and event
professional should be watching. With market dynamics shifting and new sectors
emerging, this report offers timely intelligence for strategic planning and
business development.
A stable core with emerging momentum
Corporate meetings remain the backbone of the Middle East’s MICE activity, signaling continued strength in business travel and enterprise engagement. At the same time, government meetings are holding steady, reinforcing their consistent role in the regional mix.
What’s more notable is the momentum building in sectors that haven’t traditionally led the way. Legal, logistics, and entertainment-related events are gaining ground, pointing to broader economic diversification and investment across infrastructure, compliance, and lifestyle experiences.
Industry rankings are on the move
The rankings of key industries are starting to shift, with certain segments climbing quickly and others losing traction. This changing landscape is a valuable signal for those looking to align their offerings with high-growth verticals and adjust sales strategies to meet new demand.
While consulting and technology continue to be strong contributors, there are signs that other sectors are capturing attention and increasing their presence across the region’s top venues and destinations.
What’s inside the full report
This quarter’s update provides detailed breakdowns of market share, growth by sector, and comparative insights that highlight what’s new, what’s shifting, and what it means for the future of MICE in the Middle East.
Whether you're tracking vertical performance, targeting new business, or refining your event strategy, this data can support sharper decision-making and better positioning in an increasingly competitive market.
Download the full report
Explore the complete Q2 2025 analysis to access:
- Segment-by-segment trends
- Industry growth rankings
- Key takeaways to inform strategy
Want help tailoring these insights to your brand or property? Our regional experts are here to support you.
