Located along one of Madrid’s most iconic avenues, Luze Castellana combines modern sophistication with a strong focus on operational efficiency and overall profitability. To advance their revenue strategy, the team searched for a smart solution that could introduce automation, transparency, and agility into their daily decision-making. They found exactly that—and more—with BEONx.

“BEONx is, without a doubt, the best RMS tool for us,” says Raúl Casanova, Commercial Director at Grupo Luze.

The challenge: Too many tools, limited visibility

Before adopting BEONx, Luze Castellana’s revenue management process was fragmented and time-consuming. Gathering and consolidating data involved extensive manual work, and working across multiple tools made it difficult to maintain a clear, unified view of both performance and market dynamics.

Long-term demand trends often went unnoticed, while strategic decisions lacked both speed and consistency. As a result, their ADR had begun to decline—making it clear that change was necessary.

The solution: Centralized data, greater agility, smarter decisions

Implementing BEONx marked a pivotal shift. The team was able to consolidate all revenue data into a single platform, simplify daily workflows, and trust in personalized pricing recommendations that gave them the confidence to make bolder decisions.

Additionally, the revenue management training from BEONx and the ongoing, highly personalized support from their team proved invaluable—providing hands-on assistance whenever needed.

“For us, it all comes down to two words: agility and profitability,” says Raúl Casanova.

The results: Tangible growth and strategic confidence

Since integrating BEONx, Luze Castellana has recorded a 5% to 10% increase in ADR, along with a similar rise in occupancy. Daily operations became more efficient, enabling the team to concentrate on strategic planning rather than manual processes.

Beyond optimizing room-type pricing and PMS synchronization, BEONx allowed for quicker strategic shifts, improved responsiveness to market changes, and a stronger competitive stance overall.

“The BEONx team’s support has been fantastic. They’re always ready to help and address any issue. Thank you!” adds Raúl Casanova.

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