Lighthouse is making waves once again in the hospitality tech space—this time by acquiring The Hotels Network, a global leader in marketing personalization technology. The move marks a major step forward in Lighthouse’s mission to provide a unified commercial platform that empowers hoteliers with everything they need to drive performance across pricing, distribution, and now, personalized marketing.

A smart match for smarter hospitality

For years, Lighthouse has been the go-to platform for commercial teams looking to optimize pricing, market positioning, and distribution. Now, with The Hotels Network joining the fold, that ecosystem gets a powerful upgrade. By integrating The Hotels Network’s AI-driven personalization tools, Lighthouse adds a new layer of capability that allows hotels to convert data into tailored, revenue-generating guest experiences.

Sean Fitzpatrick, CEO of Lighthouse, put it best:

“The Hotels Network team has built incredible technology that transforms how hotels connect with their guests. Combining that with our market intelligence means hotels can now act on data in real time, turning insights into personalized experiences that boost direct bookings.”

Why this acquisition matters

Personalized marketing isn’t just a “nice to have” anymore—it’s core to a hotel’s digital strategy. The Hotels Network helps hoteliers engage travelers from the very first touchpoint, using predictive algorithms, real-time behavioral data, and proprietary AI tools like KITT to deliver tailored messaging and offers across channels.

With a client base of over 20,000 hotels in 100+ countries—including brands like One&Only Resorts, Minor Hotels, and H World International—The Hotels Network has proven its ability to deliver results. On average, hotel partners have seen a 32% uplift in direct bookings using the platform.

What it means for hotels

This acquisition signals a shift in how hospitality businesses can approach commercial strategy. Instead of working across disconnected systems, hoteliers now have the opportunity to unify pricing, distribution, and personalized marketing under one roof.

Juanjo Rodriguez, Founder and CEO of The Hotels Network, shared his vision:

“Becoming part of Lighthouse accelerates our mission of helping hotels unlock the full potential of their direct channel. Together, we’re building a smarter, more integrated future for hotel marketing.”

Expanding the lighthouse ecosystem

Lighthouse has been steadily expanding its offering to meet the full range of commercial needs in hospitality—covering everything from benchmarking and business intelligence to parity monitoring and now, guest personalization.

This acquisition further strengthens Lighthouse’s position as an all-in-one platform designed to support hotel commercial teams with the tools they need to stay competitive in an increasingly digital, data-driven market.

About Lighthouse

About The Hotels Network

Need help figuring out how to integrate these new capabilities into your tech stack? Explore what the new Lighthouse platform can do for your hotel’s direct booking strategy [here].