Are you still using the same old competitive set?
Relying solely on your STR report might give you a sense of how you're doing locally, but when it comes to attracting MICE business, it barely scratches the surface. The real opportunities lie beyond your immediate neighborhood.
The reality is, your most valuable competitors and your best prospects might not even be in your city. They could be in similarly sized markets across the region or in different countries entirely. If your comp set strategy is limited to nearby hotels, you're likely missing out on high-value groups who’d be a perfect fit for your property.
That’s why it’s time to rethink your comp set.
Our latest infographic, “3 Ways to Rethink Your Hotel Comp Set & Discover New Business,” explores how top-performing hotels are redefining their competitive landscape and expanding their reach through smarter data. You’ll learn:
- Why benchmarking against similar-sized cities can reveal hidden patterns in recurring events and open doors to new markets.
- How looking beyond geography to focus on property type and brand identity can help uncover accounts already aligned with your amenities, service standards, or loyalty programs.
- The value of expanding across chain scales, especially in an era where expectations and pricing flexibility are evolving rapidly.
These strategies don’t just help you identify new competitors — they help you find new customers. Whether your occupancy is booming or you’re looking to fill need periods, broadening your comp set gives you a clearer, more competitive picture of the MICE landscape.
Download the infographic and see how smarter comp sets powered by Knowland can help you spot real competition, win more group business, and grow beyond your backyard.
